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Making your site visible and useful

Making your site visible and useful. Understanding the rules. Useful sites like Amazon. It provides tons of information about the products it sells You can save information for later Other site owners can become partners and make money by promoting Amazon (affiliates)

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Making your site visible and useful

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  1. Making your site visible and useful Understanding the rules

  2. Useful sites like Amazon • It provides tons of information about the products it sells • You can save information for later • Other site owners can become partners and make money by promoting Amazon (affiliates) • Other businesses can easily sell their products through Amazon. • You can read sample chapters, look at tables of contents, listen to snippets of music • You can read product reviews from both professional reviewers and consumers.

  3. Rule of web success • Make your site useful and then tell people about it.

  4. Outdated ideas • Links: When the Web began booming in 1994, it was all about links. • Cool: Then people started saying that the secret of success was to make yoursite cool. • Community: Then people started talking about community • Content: Then, around 2000, people discovered that the secret was content. • By putting more stuff, particularly textual information, on your site, you could be more successful

  5. Showing a bias for content • Search engines were originally academic research tools designed to find text information. Search engines mostly index text — content • Search engines need something to base their judgments on. When you type a term into a search engine, it looks for the words you provided. So a Web site built with few words is at a disadvantage right from the start

  6. Function • Limiting Multimedia • Using text, not graphics • Avoiding the urge to be too clever • Don’t be cute

  7. Navigation • Think carefully about how your site is structured • Does it make sense from a visitor’s standpoint • Can visitors find what they need quickly • Do you have dangling pages — pages where a visitor can’t find a link to get back into your main site? Search engines don’t like this

  8. More Navigation • Sitemap. This page links to the different areas of your site, or even, in the case of small sites, to every page in the site. • Table of Contents or Index page • Navigation bars. • Navigation text links

  9. Check and recheck • Check your pages for spilling and editng errors. Not only do error-free pages make your site appear more professional, they ensure that your valuable keywords are not wasted. • If you’re doing an English website and English is not your first language, get a native English speaker to proof read your site

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