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VISUALISATION Making the invisible, visible

VISUALISATION Making the invisible, visible. By Lauren Elliot, Gailda Lui , Jessica Loi. WHAT IS BEING MADE VISIBLE?. Predominant themes of films: violence , romance/love , happiness/humour , sadness , drama and neutral Relationship between themes and popularity

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VISUALISATION Making the invisible, visible

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  1. VISUALISATIONMaking the invisible, visible By Lauren Elliot, GaildaLui, Jessica Loi

  2. WHAT IS BEING MADE VISIBLE? • Predominant themes of films: violence, romance/love, happiness/humour, sadness, drama and neutral • Relationship between themes and popularity • We watched 6 movies – the top 3 and the bottom 3 films within the top 100 list in 2012 1. The Avengers ($623,357,910) 2. The Dark Knight Rises ($448,139,099) 3. The Hunger Games ($408,010,692) 98. Joyful Noise ($30,932,113) 99. Chimpanzee ($28,972,764) 100. The 5-year Engagement ($28,835,528) Source: http://www.boxofficemojo.com/

  3. HERE IT IS… (Photo source: http://vineoflife.net/2013/04/30/should-hospitalized-female-saudi-be-tested-as-a-source-of-dna-found-on-one-of-bombs/)

  4. RESULTS & WHAT WAS LEARNED…

  5. RESULTS & WHAT WAS LEARNED…

  6. HOW VISIBLE WAS THIS RELATIONSHIP BEFORE OUR WORK? • To a certain extent, data which illustrates audience-viewing patterns exist • For example, evaluating box office takings, film reviews • Pros: shows films which are most financially successful and well received • Cons: do not indicate volume of certain themes that link to popularity Sources: http://themovieblog.com/2010/2010s-10billion-boxoffice/ http://www.yourmoviemadness.com/weekend-box-office-numbers-are-in/

  7. THE DIFFERNCE OUR VISUALISATION MAKES • Provides insight for commercial institutions and the anthropological school • Commercially • Film companies to visualise how certain movies perform and what themes are successful • Illustrates the structure of a successful movie • Advertising to appeal to desired market • Anthropologically • Reveals themes which humans are attracted to • Speculation as to why we are attracted to violent and dramatic themes Photo Source: http://insidemymoviemind.wordpress.com/2010/12/17/my-problem-with-movie-trailers/ http://www.georginaclare.com/2013/03/versatile-blogger-award.html

  8. PUBLICS WHICH HAVE BEEN INTERVENED Our visualisation makes the intangible, thematic experience of film audiences visible. • Viewers • Commercial and business institutions • Sociologists and anthropologists • Producers and film makers • Survey and market research institutions Picture Sources: http://movies.mmgn.com/Articles/Top-10-Film-Directors http://moviedistributionfacts.wordpress.com/2008/06/03/using-a-study-of-popular-movie-audiences-to-promote-your-film/

  9. EVALUATION • Strengths • Relatively accurate with time intervals • Clear depiction of theme representation • Weaknesses • Limited thematic subsets • Overlapping themes • Improvements • Larger sample size • One person to judge themes for consistency Picture source: http://thegorillachef.com/ContactChef.html

  10. Thank You

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