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Q5: How did you attract your audience? Windmill View Daly Farrington

Q5: How did you attract your audience? Windmill View Daly Farrington. Marketing Tools.

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Q5: How did you attract your audience? Windmill View Daly Farrington

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  1. Q5: How did you attract your audience? Windmill View Daly Farrington

  2. Marketing Tools As Windmill View is a low budget production film, the producers would not be able to produce the same sort of marketing campaign you would see with a high budget film for example using TV ads or Billboards. Instead we would have to use more clever marketing tools to spread the knowledge that this film was being shown in the cinemas. Our core audience for the film is middle age so we would have to target them, to do this we would maybe use news-papers such as the Guardian to publicise the film as this would reach our target audience. Also the magazine film could be used to promote the film as this is normally read by middle age film enthusiasts. Viral campaigns are a good to cheaply publicise the film and also very effective as it would reach many viewers. A good example of this is a viral campaign on YouTube where a the opening title sequence of the film or an advert for the film could be a sponsored video when YouTube users are looking at videos similar to Windmill View, introducing more people to the film. Furthermore as the core audience is between 30 to 60 years old then advertising the film on channels such as BBC or the Discovery Channel whose main audience are in this age category. Also a great marketing tool for low budget films such as Windmill View is film festivals which promote independent films making them more well known in the industry and is something the film could explore for publicity as it is a great marketing tool.

  3. Specific Casting and Unique Selling Points Specific casting is where films promoters encourage the casting of big name stars as this is much more likely to bring an audience in. For example bringing in Tom Cruise as your main actor gives you the opinion the film is going to be an action with lots of special effects and therefore this would attract that genres core audience. Another type of specific casting is using an amateur actor who is famous for something else other than acting. There are many main role examples of specific casting for amateurs like Michael Jordan who starred in the Looney Toons movie Space Jam, this is a great example of using a famous persons name in a film would attract a larger audience. Also cameo roles in films especially from music stars is common for instance Rihanna having a role in Battleships and Skrillex in the recent Disney film Wreck it Ralph, this is done to attract a wider audience which wouldn’t normally go see the film. There are many Unique Selling Points (USP) to our film, the most apparent one is how the film is completely stripped back to the clever, twisting narrative instead of using lots of special effects to create the plot. Another unique selling point which many films don’t seem to use is parallel story lines which our film does as it follows the life of two brothers. Lastly, a final USP for Windmill View is that the soundtrack builds up the tension throughout the film creating much more suspense, this method is not normally used that effectively apart from in the horror film Insidious.

  4. Interactive Feedback – Face Book I posted the link to our final cut of the Windmill View opening title sequence onto my Face book page to get feedback from friends on what they thought of the media product. After five minutes of the it going live, two people liked it expressing that they liked the OTS. Furthermore two friends commented on the video saying how they liked this and would pay to see this in the cinema. Overall I believe this was very quick and honest feedback from my friends and this shows how powerful Face Book can be as a marketing tool. I encouraged my friends to be as open as possible with their comments however they only came back with encouraging feedback showing how much they truly liked it.

  5. Interactive Feedback – YouTube As well as using Face Book, I put the video up on YouTube to see if anyone who looks at many media products, thought of the short clip and if they liked it or how it could be improved. Two people comment on the video who I believed to be media students and they both critiqued the final piece. They both commented on some of the successes of the clip, giving me good feedback on the opening title sequence. Georgia who is a media student at Brit School in London, critiqued my clip several times and came back with a detailed analysis in what she liked about the clip. This included the titles and the soundtrack which she especially liked, this was because it built tension like a normal Thriller would. I liked using You Tube as a way of getting feedback as it meant I got more honest detailed feedback from people who knew what they meant as they researched into many different media products before making an overall analysis, giving a more detailed and helpful answer then Face Book.

  6. Questionnaire For the questionnaire I wanted some more personal feedback from my family and really close friends as I thought the feedback given to me interactively especially on Face Book was nicer and more biased then it should be as they are my friends and they didn’t want to be mean. So to get more honest feedback I created a questionnaire, with ten questions talking about the different parts of the media product. I put in questions deliberately asking what the viewer believes the film makers should improve, and therefore we are most likely going to receive some form of constructive criticism to work on. After looking at the questionnaire I found that after prompting them to talk about what they didn’t like about the opening title sequence they started to be more honest. Firstly I got three friends and family to fill in the questions I designed after watching the short media product, the results were very positive as they many would said they would pay to see the film and also that the soundtrack made the short clip actually look like a thriller film. However the piece did receive criticism, for example the camera work was unstable at times and also there was a lack of special effects in the short piece.

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