1 / 18

David Staas SVP, Marketing dstaas@jiwire @davidstaas

Finding Your Way Through Location-Based Media: Case Study. Finding Your Way Through Location-Based Media: Case Study+ ++ +4 7 4q5 + q ++ +. David Staas SVP, Marketing dstaas@jiwire.com @davidstaas. Alix Hart

aya
Download Presentation

David Staas SVP, Marketing dstaas@jiwire @davidstaas

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Finding Your Way Through Location-Based Media: Case Study Finding Your Way Through Location-Based Media: Case Study+ ++ +4 \74q5 + q+++ David Staas SVP, Marketing dstaas@jiwire.com @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla

  2. State of Location State of Location Places

  3. Proliferation of Devices Worldwide smartphone sales will stretch 468 million units in 2011, a 57.7% boost from 2010 2.4 Average devices owned by the mobile audience Source: Gartner, April 2011. Source: JiWire, Q2 2011 Source: Gartner, April 2011 Source: JiWire, Q2 2011

  4. What location-based services are you most interested in? Source: JiWire, Q1 2011.

  5. Mobile Driving In-Store Purchasing 31% Researched on Mobile Purchased In-Store +5%

  6. COMPASS: Locationize Your Brand A rich media, app-like location experience to connect consumers Engage consumers when they are near Your Brand’s Locations

  7. Best Buy and JiWire Compass Location-Based Advertising on Any Device

  8. Summer Campaign:Connected on the Go • May/June 2011 • Help match consumers with the right technology for their needs while on the go • Mobile: Drive consideration & traffic to Best Buy

  9. Local Market Campaign“Connected Stores”14 Stores, Las Vegas & Pittsburgh Best Buy & JiWire Two Location-Based Compass Campaigns National Campaign “Connected on the Go” 1,101 Stores, All Markets

  10. Campaign 1: Connected on the Go National, May & June 2011 • Campaign Details: • National Campaign across 1101 Best Buy Stores • Cross channel: Smartphones, Tablets, Laptops • Across mobile & Public Wi-Fi • Same experience, but unique to each media x

  11. Campaign 2: Connected StoresLas Vegas & Pittsburgh, May 2011 • Campaign Details: • Mobile Only Campaign • Delivered through Location-Based Apps • Engaged consumers near the 14 Best Buy Stores in target markets

  12. Results: Store Level Engagement % consumers who clicked on individual store locations 18% 12% 10% Pittsburgh Las Vegas National • Drill-down insights on individual market differences & performance • Compare individual markets vs. National benchmarks for all stores

  13. Results: Local Calls to Action % Consumers who clicked on Directions Walking vs. Driving Directions 62% 40% 40% 38% Local Market National Market Driving Walking

  14. Results: Consumer Learning by Device Individual Best Buy Store Direction Views 53% • Wi-Fi Highlight: 2.5 minutes average engagement time. • Mobile Highlight:70% of the total people who clicked on location details got directions to store. Individual Best Buy Store Views 22% 11.3% 9.1% Mobile Apps Wi-Fi Mobile Apps Wi-Fi

  15. Results: Device Trends 22% Higher Engagement on Tablet 22% Smartphone Tablet

  16. What’s Next? Locations  Inventory and Deals, Leveraging Best Buys API “The only thing better than overnight delivery is In-Stock, Right Now, Near You!” - CTO, Best Buy Mar 2011

  17. Finding Your Way Through Location-Based Media: Case Study David Staas SVP, Marketing dstaas@jiwire.com @davidstaas Alix Hart Sr. Director, Digital Marketing @trahla

More Related