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Sport and the USA

Sport and the USA. 07/12/2012. Learning objectives. To recap the nature of sport within the USA. To understand how commercialisation and capitalism have influenced sport in the USA. To understand and explain the significance of the Super bowl in regards to commercialisation.

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Sport and the USA

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  1. Sport and the USA 07/12/2012

  2. Learning objectives • To recap the nature of sport within the USA. • To understand how commercialisation and capitalism have influenced sport in the USA. • To understand and explain the significance of the Super bowl in regards to commercialisation.

  3. Spider diagram • As a group, how many key words can we think of that relate to sport in the USA? commercialisation Drafts Franchise Religion Violence Frontier spirit Sponsorship Sport in the USA American dream Collegiate sport Pioneer spirit Money Success ‘Win ethic’ Capitalism Individualism Land of opportunity

  4. History of America • During the 19th century millions of immigrants left Europe and arrived on the east coast of the USA. • ‘Land of opportunity’ • Equivalent today – relocating your family to the moon • Poor infrastructure/utilities • Only possible because of the industrial revolution – creation of sea going vessels.

  5. Win ethic Watch this video clip: http://www.youtube.com/watch?v=9rFx6OFooCs How do you think this video clip relates to the American ‘win ethic’? • Passion • Life/death • Win at all costs • Religious undertones

  6. The American dream • What is the American dream? • Watch these clip of President Obama: • http://www.youtube.com/watch?v=nv9NwKAjmt0 • http://www.youtube.com/watch?v=U6GjNFvLk2M • It assumes that anyone can be a success – sport as a vehicle. • Also an opportunity for their children to grow up with an education and become professionals.

  7. the Super Bowl • 111.3 million watched the 2012 Super bowl. • Estimated cost of 30 seconds of adverts during a commercial break is $2.6 million. • Half time is one hour long. • TVnetworks take advantage of the huge TV audience by scheduling independently produced half-time entertainment. • Cheerleaders/band marches • Second largest food consumption day after Thanksgiving.

  8. Super Rich • Drew Brees. • Signed a five-year, £62.1 millioncontract with Saints (£12.4 million per year). • Between July 2011 and July 2012 Brees earned £30.7 million thanks to a £23 million signing bonus with his new Saints deal. • £3.1 million from Sponsorship • Nike, Pepsi, Verizon Communications and Procter & Gamble’s Vicks brand

  9. ‘more money, more money’ • Ferrari F458 costs £178,491 Drew Brees can buy 70 Ferraris a year. • Chanel bag costs £3,120 Drew Brees can buy 3974 Chanel bags a year. • Nike Blazers cost £70 Drew Brees can buy 177,143 pairs of Nike Blazers a year. • A pint of milk costs 85p Drew Brees can buy 14,588,235 pints of milk a year.

  10. American football & rugby • List the similarities and differences between American football and Rugby:

  11. American football & rugby • How did sport develop in America? Sports were: • Adapted (Ivy colleges) • Revised/developed • Environment • Facilities • Need for a result • Success • Reflects the pioneering/frontier spirit

  12. Exam question • Q. Identify the economic system of the USA and explain how it influences sport in the USA (5). • http://www.ocr.org.uk/images/60326-mark-scheme-unit-g451-an-introduction-to-physical-education-june.pdf

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