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How to Build Relationships with Social Media

Usher New Look Foundation presentation at the World Leadership Conference, June 2012

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How to Build Relationships with Social Media

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  1. Passion for building relationships and connecting people Social is a way of life Failure means not trying People want to help themselves; they want tools and skills

  2. ....... 1 ....... 2 ....... 3 ....... 4 ....... 5 Common language Your roadmap Communities Relationships How to Integrate Social © The Community Roundtable, 2012 All Rights Reserved

  3. © The Community Roundtable, 2012 All Rights Reserved

  4. Strong relationships are a key differentiator for anyone Social media tools facilitate relationship building People and organizations fostering meaningful relationships will succeed Integrating social tools and online communities into your strategy increases your success © The Community Roundtable, 2012 All Rights Reserved

  5. Pre 1990: People are not connected 1990: Connecting people to information 2000: Connecting people to people 2012: Everything is Connected http://www.softwaremag.com/default/assets//Image/PeoplePowered.jpeg

  6. Three years ago there were No Smartphones [as we know them today] Years to Reach 50 millions Users: Radio: 38 Years TV: 13 Years Internet: 4 Years Facebook: added 100 million users in less than 9 months iPhone applications: 1 billion in 9 months http://mi9.com/uploads/landscape/4154/desert-sand_422_71936.jpg

  7. SOCIAL MEDIA AGE MASS MEDIA AGE PRE MEDIA AGE Consumers dictate Talk face to face Talk face to face Talk to shop worker Phone call Talk to shop worker Consult a professional Readers letters Phone in; TV / Radio Religious Institutions, state, monarchy dictate the agenda Professional media dictate http://blogs.cisco.com/ Consumer influence channels

  8. But Adoption Creates Congestion http://www.flickr.com/photos/intherough/3573333256/

  9. @rhappe #e2conf http://www.technologyreview.com/business/24562/page2/

  10. @rhappe #e2conf

  11. Choices http://www.google.com/imgres?imgurl=http://www.furniturehomedesign.com/wp-content/uploads/2008/08/paint-can- 11.jpg&imgrefurl=http://www.furniturehomedesign.com/eco-design/green-planet- paints/&usg=__vT8Gv0VoZ3_kl5T9TWoeg5yZokY=&h=600&w=800&sz=103&hl=en&start=0&sig2=G40pJ8tnPLL6- 9VRQiLPyg&zoom=1&tbnid=gV6QfjB4ZtNGiM:&tbnh=117&tbnw=156&ei=gZfaTd_QNoPksQOiiY2ODA&prev=/search%3Fq%3Dpaint%26hl%3 Den%26biw%3D1280%26bih%3D709%26gbv%3D2%26tbm%3Disch&itbs=1&iact=hc&vpx=117&vpy=383&dur=14&hovh=194&hovw=259&tx=16 0&ty=71&sqi=2&page=1&ndsp=28&ved=1t:429,r:14,s:0

  12. http://www.flickr.com/photos/merinocroos/2183126257/

  13. Content Conversations Social Engagements

  14. http://www.topnews.in/files/lindsay-lohan111.jpg

  15. A Real Hero … Changing Lives

  16. http://rayzzo.posterous.com/

  17. Communities Provides Human Scale & Humane Scalability http://www.flickr.com/photos/gibsonsgolfer/5604698336/

  18. Encounter Recognition Development Friendship Intimacy Awareness Awareness Understanding of compatibility Contextual Trust Forgiveness Resonance Contextual Loyalty Advocacy & Defense Piqued interest Contextual Advocacy Universal Trust Acknowledgement of relationship Universal Loyalty Social Media (Content-Based) Engagement Cheap & Fast Community (Relationship-Based) Engagement Cost Effective & Faster (trust-based) Direct Engagement Expensive & Slow @rhappe #e2conf

  19. @rhappe #e2conf

  20. • What can enable your strategy and plan? • Where are your stakeholders? What are your key required relationships? Where do you want them to be and can these tools help? Integration Relationships Return on Investment Goals If you invest resources (time and money), what is your expected return? What’s your dashboard? • What do you want to accomplish beyond presence and broadcasting? Relationships Listening and Two-way Communication

  21. by leading the way and doing things differently ... 32

  22. Tell us how you personally want to ignite change in the world ... Twitter @powernoodle FB Page: powernoodle And we will invite you to a free webinar to teach you how Powernoodle can help! 33

  23. The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it "Over and over again, connecting people with one another is what lasts online. Some folks thought it was about technology, but it's not.“ Seth Godin

  24. This presentation was created not by one person, but by many. It’s a presentation about the power of connecting with people online and using communities to get it done http://www.flickr.com/photos/pogonophobia/

  25. Services  TheCR Network  TheCR Focus  TheCR Advisory  TheCR Research  Community Management Training Mission: Advancing the Business of Community  Champion.: Advocate for the needs of community business owners  Educate: Provide support and resources for community and social business leaders  Curate: Aggregate, document, and share community management best practices Leadership Team Member Organizations Rachel Happe Principal and Co-Founder @rhappe Jim Storer Principal and Co-Founder @jimstorer Ayelet Baron Principal @ayeletb © The Community Roundtable, 2012 All Rights Reserved

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