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Cedarburg Christmas. Target Audience. Target Audience. Family (Mothers) Seniors Religious Children Students Adults (age 21 – 35) . Advertising and Promoting. Allocation of $2500. Community ($450) Schools ($125) Local business ($500/1000) Churches Social Media Facebook ($1425)
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Target Audience • Family (Mothers) • Seniors • Religious • Children • Students • Adults (age 21 – 35)
Allocation of $2500 • Community ($450) • Schools ($125) • Local business ($500/1000) • Churches • Social Media • Facebook ($1425) • Twitter
Community • Schools • Newsletters • Weekly Notes Email • Post-Its (100 units @ $250) • Local Business • Email lists • Flyers • 1000 @ $399.99 • Easels • Churches • Bulletins
Community • Schools • Newsletters • Weekly Notes Email • Post-Its (100 units @ $250) • Local Business • Email lists • Flyers • 1000 @ $399.99 • Easels • Churches • Bulletins
Community • Schools • Newsletters • Weekly Notes Email • Post-Its (100 units @ $250) • Local Business • Email lists • Flyers • 1000 @ $399.99 • Easels • Churches • Bulletins
Social Media • Twitter • Activity updates and festival information • Follower interaction • Facebook • Event Photos • Update followers on events and receive feedback • Advertising
Slogan “Home away from home” “Family fun for everyone” “Bringing everyone together”