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Deploying complex information via a QR Code Presenter: Paul McNamara FACMHN

Innovation Poster Session HRT1213 – Mental Health August 20-21 2012. Deploying complex information via a QR Code Presenter: Paul McNamara FACMHN. Hospital Cairns. 4-4c_HRT1212-Session_McNAMARA_Cairns_QLD. KEY PROBLEM.

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Deploying complex information via a QR Code Presenter: Paul McNamara FACMHN

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  1. Innovation Poster Session HRT1213 – Mental Health August 20-21 2012 Deploying complex information via a QR Code Presenter: Paul McNamara FACMHN Hospital Cairns 4-4c_HRT1212-Session_McNAMARA_Cairns_QLD

  2. KEY PROBLEM How do you get complex information into the hands of your target group(s)? Version One

  3. AIM OF THIS INNOVATION Support clinicians to quickly and easily identify the most appropriate agency when considering referral. Support perinatal women (mostly ‘digital natives’: 99% have mobile phones, many [most?] have smartphones) to independently access info re self-care and/or self-referral. Avoid/minimise referral bottlenecks – deploy information as widely as possible. These aims in keeping with National Perinatal Depression Initiative (NPDI) KPIs: Pathways to care Community awareness Capacity-building

  4. BASELINE DATA Original map of referral pathway to local agencies The map was on paper The paper was in my pocket or on my desk Poor access for colleagues & clients Visits to pocket, n = 0 Visits to desk, n = 0 Conclusion: it’s not very helpful to have a map if nobody can see it.

  5. KEY CHANGES IMPLEMENTED • Simplified look of referral pathway; same(-ish) content • Put it online • www.health.qld.gov.au/cairns_hinterland/html/pmh_referral_pathway.asp • www.health.qld.gov.au/cairns_hinterland/html/pmh_resources.asp • Added a QR Code Version Two

  6. KEY CHANGES IMPLEMENTED • Add the QR Code to related materials (let’s call it “ethical guerrilla marketing” or “acting local when thinking global”) • Posters with QR Code all over the place: lifts, waiting rooms, consult rooms, etc • Show colleagues (and some clients) how it works.

  7. OUTCOMES SO FAR Page Views 01/01/12 - 31/07/12 PMH Homepage n = 750 PMH Resource page n = 321 NB: It’s not all about QR Codes: put the words ‘perinatal’ and ‘cairns’ in a search engine

  8. LESSONS LEARNT QR Codes allow complex information to be “taken home” in a simple, discrete manner. QR Codes may drive some website traffic, but they’re not a “Google killer” (search engine keywords count!) QR Codes just one part of a broader strategy. Pregnant women & new Mums are better prepared for using information technology than many of my colleagues. QR Codes only impart information: there’s nothing to fear. However, the way information is used yields unexpected results (eg: is your organisation prepared for an email re suicidal ideation?). QR Codes could be easily adapted to other settings & uses, eg: website, phone number, email address.

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