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Multicultural Marketing

Multicultural Marketing. Andrew Hall, Director Corporate & Public Affairs. 1. Being a good retailer 2. Being a good employer. Our Multicultural Operations. 200,000 employees at more than 3000 stores, sites and distribution centres in four countries. Retailing to a Multicultural Australia.

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Multicultural Marketing

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  1. Multicultural Marketing Andrew Hall, Director Corporate & Public Affairs

  2. 1. Being a good retailer • 2. Being a good employer

  3. Our Multicultural Operations 200,000 employees at more than 3000 stores, sites and distribution centres in four countries

  4. Retailing to a Multicultural Australia

  5. Retailing to a Multicultural Australia

  6. Retailing to a Multicultural Australia

  7. Challenges and Opportunities Listen, learn and adapt.

  8. Diversity in Marketing Fresh food unites

  9. Diversity in Marketing Australians really are the fresh food people

  10. Employing Multicultural Australia People are a fundamental element of the Woolworths story

  11. Challenges and opportunities People are a fundamental element of the Woolworths story

  12. Maria and Stavros – Fresh Food People Maria: Stavro, Stavro birds are going to eat the tomatoes. Stavros: Leave the stupid birds we’ll chase them then. Maria: Do something, you don’t do anything else, for God’s sake, do something, chase them away! Stavros: OK, I chased them away. Let me read my newspaper now. Maria: Bravo, have they gone? OK. Thank God. You don’t do a proper job.

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