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Cyber Crime Infecting Everyone

Computer literacy in Bangladesh is steadily on the rise. There is also a growing number of Internet users; cellular phone is widespread and so is accessibility of technology like SMS. While even a few years ago computers were vastly used as digital ‘typewriters’, they are now being employed to maintain accounts worth tens of millions of takas and more importantly, in storing useful information. <br><br>The concept of a Digital Bangladesh is welcomed by the IT professionals and the general mass. To fuel this notion the government must give due importance to the matter of cybercrime. Otherwise, like many other positive initiatives this will fall on its face. It is a matter of hope that the “National Information and Information Technology Guidelines 2009” has included Cybercrime as an agenda. To make this a success the Ministry of Information Technology, along with the IT professionals and the media must come forward.

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Cyber Crime Infecting Everyone

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  1. CYBER CRIMINALS ARE LIKE THIS HIDDEN SHARK

  2. CYBER CRIME FROM

  3. COMMON CYBER CRIMES HACKING PHISHING BLACKMAILING VIRUS/ WORMS CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  4. OUR CONTEXT 14% 66% 34% MAIN PROBLEM 9% 11% BLACKMAILING/ SEXUAL EXTORTION PORNOGRAPHIC FRAUD/ THREATS IDENTITY THEFT HACKED INFORMATION SECURITY BREACH CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  5. TARGET GROUPS YOUNG FEMALES 1 2 YOUNG MALES Potential Wrong Doers The Victims TARGET GROUPS 3 PARENTS Prime Influencers CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  6. 1 TARGET GROUP YOUNG MALES STUDENTS (14-26) Mostly college & university goers WAKE UP CALL Letting them know that it is a crime OUR TARGET DETERRENCE Showing the consequences of it TOUCH POINTS • College/ University • Facebook/ Youtube • Cycling/ Gaming Events CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  7. REASONS BEHIND COMMITTING CRIMES 1 PUBERTY/ IDLE MIND NATURAL 2 DON’T PERCIEVE AS CRIME WAKE UP CALL/ AWARENESS 3 ANONYMITY STORIES/ DETERRENCE 4 UNAWARE OF THE IMPACT CONSEQUENCES/ DETERRENCE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  8. CAMPAIGN STRATEGY হাতে যাই থাকুক, অপরাধ অপরাধই Partnership with popular FB pages Activation campaign: BD Cyclists 1 3 CYBER MARCH 2014 4 Going ATL TVC & Billboard 2 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  9. CAMPAIGN STRATEGY Affiliation with BD Cyclists to promote our cause STEP Cyber March 2014 Dhaka-Ghazipur-Dhaka Sponsored t-Shirts STEP Next Slide Promoting the event to have a huge response Event cover & Logo revealed Direct effect in TG 1 Mass reach Word of mouth generation Activation to start the campaign STEP STEP CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  10. CAMPAIGN STRATEGY • PROMOTING THE EVENT IN THE FACEBOOK PAGE • WORD OF MOUTH GENERATION IN THE COMMUNITY • A LOT OF NON MEMBERS JOINING THE EVENT EVENT COVER CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  11. CAMPAIGN STRATEGY • DHAKA-GHAZIPUR-DHAKA TOUR WEARING THESE T-SHIRTS • TG 1 ITSELF PARTICIPATING IN THE EVENT • HUGE PARTICIPATION, MASS REACH T-Shirts CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  12. CAMPAIGN STRATEGY CYBER MARCH 2014 MONITORING & EVALUATION TARGET ESTIMATION 25,000 125,000 DIRECT REACH INDIRECT REACH CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  13. CAMPAIGN STRATEGY GOING ATL TVC: Removing the distinction between cyber- crime and other crimes Billboard CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  14. CAMPAIGN STRATEGY আপনি নক অপরাধীর সঙ্গী Being an accomplice in cyber-crime is just the same as in actual crime THEME Awareness about new law You can click but you cannot hide CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  15. CAMPAIGN STRATEGY TITLE SPONSOR OF A NATIONAL GAMING TOURNAMENT SELECTING THE 5 FINALISTS ARRANGING THE GRAND FINALE CONDUCTING THE INITIAL ROUNDS IN 5 BIG GAMING ZONES IN DHAKA CITY ONLINE PROMOTION OF THE GRAND FINALE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  16. CAMPAIGN STRATEGY INITIAL ROUNDS INITIAL ROUNDS  GULSHAN  BANANI  DHANMONDI  MOHAMMADPUR  ESKATON TARGET REACH: DIRECTLY: 800 INDIRECTLY: 4,000-6,000 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  17. CAMPAIGN AMBASSADOR  TOO MANY ADS Shakib Al Hasan  LOSES UNIQUE APPEAL  HARD TO POSITION IN A CROWDED MARKET Tamim Iqbal ICONIC HERO UNIQUE EFFECT Mashrafe Mortaza CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  18. 2 TARGET GROUP YOUNG FEMALES STUDENTS (14-26) Mostly college & university goers AWARENESS/ PREVENTION Showing the traps & how to avoid those OUR TARGET HOTLINE/ CURE Giving them ways to fight against the vulnerable situation TOUCH POINTS • College/ University • Facebook/ Youtube • Television/ Radio CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  19. REASONS BEHIND FALLING INTO TRAPS 1 UNAWARE OF THE PROCESSES EXAMPLES/ AWARENESS 2 SOCIAL BARRIER STORIES/ AWARENESS 3 DON’T KNOW THE REMEDIES CAMPAIGNS/ PREVENTION 4 LACK OF HELPING SOURCES HOTLINE/ CURE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  20. CAMPAIGN STRATEGY আমরা শুিনি 4 3 7 5 H E L P CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  21. CAMPAIGN STRATEGY ADS IN THE POPULAR NEWSPAPER SUPPLEMENTS PROMOTING 4 3 7 5 • ROSH ALO/ NOKSHA (PROTHOM ALO) H E L P • SHOUT (THE DAILY STARS) CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  22. CAMPAIGN STRATEGY • NEWSPAPER ANONYMOUS COLUMN • ADVISOR: SARA ZAKER • WORKS AS EXAMPLES • GAINING TRUST • PROMOTING THE HELP LINE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  23. CAMPAIGN STRATEGY ভানিয়া কনরও কাজ You don’t share info with strangers in real life & same rule should be followed in cyber-life Awareness about new ways to fall in the trap of crimes THEME Only a few clicks can have a permanent impact in your life CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  24. CAMPAIGN STRATEGY MOVIE THEATRES BIG SCREEN MATCHES CAMPAIGNS RELATED TO TG1 &TG2 TOUCH POINT OF TG1 CAMPAIGNS FOCUSING ON YOUNG MALES CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  25. CAMPAIGN AMBASSADOR • NOT JUST ANOTHER PRETTY FACE • APPEALING TO THE YOUTH CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  26. 3 TARGET GROUP PARENTS JOB HOLDERS/ HOME MAKERS Prime influencers of our previous target groups AWARENESS/ PREVENTION Showing how it can be life changing for their children OUR TARGET IMPACT Letting them know about the negative consequences & long time effect TOUCH POINTS • Parents meeting • Banijjo Mela/ Boi Mela • Television/ Radio CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  27. REASONS BEHIND TARGETTING THEM 1 INFLUENTIAL ABILITY EVENTS/ AWARENESS 2 LOW TECH KNOWLEDGE AWARENESS 3 DON’T KNOW THE IMPACT CAMPAIGNS/ PREVENTION 4 DON’T KNOW THE SOLUTIONS HOTLINE/ CURE CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  28. CAMPAIGN STRATEGY PARENTS MEETING IEBF EATL CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  29. CAMPAIGN STRATEGY SCHOOL SEMINARS INTIAL PHASE: 16 SCHOOLS 2NDPHASE: 32 SCHOOLS CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  30. CAMPAIGN STRATEGY না বলা কথাগুলল SHOMOY TV: CRIME WATCH INDEPENDENT: TALAASH EKUSHE: EKUSHER CHOKHE • • • MEDIA CAMPAIGN MOTIVES • SHOWING HOW THE CRIMES HAPPEN • HOW VICTIMS ARE AFFECTED • HOW WRONG-DOERS ARE CAUGHT • THE IMPACT ON BOTH FAMILIES CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  31. TARGET GROUP (DIVERSIFIED) CORPORATIONS Big/Medium scale Daily large scale financial transaction & information exchange Huge loss on breach of security BANKING & FINANCE • Phishing: Fake e-mail links • Malware: Cyber software • Spoofing: Fake websites • • • PROMOTION The main target would be to promote the e-mail id & website E-mail id: contact@csirt.gov.bd Website: www.csirt.gov.bd INFORMATION THEFT • Phishing: Collects secret info • Spyware: Gets into your server • Virus: Infects your system CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  32. CAMPAIGN STRATEGY CORPORATIONS We will promote the website www.csirt.gov.bd Corporate Training Module Target Audience Top Management Training Title Cyber Security – Strategies for Successful Business, Need of psychometric analysis & Importance of Financial Planning. Objective To understand need of Cyber Security in prevailing business activities, need of psychometric analysis of employees & need of financial planning. •Effect of cyber crime on Top Executives and companies •Methods of Financial Planning and its role in wealth creation. •Need of psychometric analysis and its benefits for management. Topics Covered Duration Charges 180 minutes in two sessions. BDT 25000/ for 10 Directors/Top Executives. CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  33. LAUNCHING PHASE FOOTBALL T20 WORLD CUP 2014 BANIJJO MELA BOI MELA WORLD CUP 2014 JUNE APRIL MAY MARCH JANUARY FEBRUARY CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  34. CAMPAIGNS IN A NUTSHELL FEMALES (TG 2) PARENTS (TG 3) MONITORING & EVALUATION OVERLAPPING MALES (TG 1) এটাও অপরাধ আমরা শুিনি • • • • • Measuring Effect PARENTS MEETING ACTIVATIONS: BD Cyclists Big Bangla Run Tech Events 1. িা িলা কথাগুনল • • • • Contingency Approaches You can click but you cannot hide ATL CAMPAIGNS 2. 3. আপনি নক অপরাধীর সঙ্গী? ভানিয়া কনরও কাজ • • • Changing in case in need • CRIME SHOWS • Planning next Phases CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  35. BUDGET YEAR ONE Media Cost (BDT) TVC Cost 5,922,000 Newspaper Ad Cost 3,897,600 Poster 1,000,000 Event Sponsorship 4000000 Campaign Activation 3000000 Billboards 4,000,000 Total 21,819,600 CONTEXT TG TG 1 TG 2 TG 3 TG (D) LAUNCHING CAMPAIGNS BUDGET

  36. PRESENT CONTEXT TARGET GROUP ANALYSIS CAMPAIGN STRATEGIES TIMELINE & BUDGET

  37. THANK YOU

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