Seamless Mobility:

1. Wireless Software Innovations Spurring User Demand and Propelling Revenue Growth Seamless Mobility: Michael Wehrs Director of Technology & Standards Mobile Device Division, Microsoft Corp.

2. Agenda • Macroeconomic Trends • Mobile Technology Factors • Courting the Developer • Mobile Application Trends • Business Enablement Example: Presence • Summary

3. Fundamental Truths • There is only one user, not a mobile user and a fixed user • There is one Internet • Moore’s Law applies to mobile devices • Interoperability drives the ecosystem • Business models and the technology approaches are separate things

4. Consumers Customers Support Mobile Operators/ Channels Marketing Dist. Solutions Solutions Solutions Solutions Solutions Hardware Hardware Hardware Hardware OS OS Ref Plat. Ref Plat. Changing Value Chain Update Changing Value Chain Update • Leveraged R&D • Manufacturing Efficiencies • Faster Innovation & Product Cycles • Differentiated Offerings • Scalable

5. Trends in Computing • Miniaturization continues • 1GB on an SD Card • First “phones” with hard drives • Dramatic innovation in power systems • Low power CPUs from Intel, TI, AMD • Fuel Cell battery (1 month cell phone usage) • Smaller, lighter PC, PDA, phone designs enabling new networking scenarios • TVs on Cell phones, wearable computers, digital media players, eBooks, etc.

6. Trends in Applications • XML revolution and web services • Compelling “sync” scenarios • Peer to Peer Communication • Mobile and Fixed Technology Convergence • The Impact of “Presence” • Net connected Consumer Electronics and Gaming appliances

7. The Role of the Developer • Improve device capabilities • Powerful software platforms • Robust architectures • Increase developer productivity • “Easy” and consistent programming models • Rapid application and unified development environment • Protect existing investments • Integrate with existing systems • Language independence • More technical support and training • More technical content, better documentation

8. Visual Studio .NET • eMbedded Visual C++ • Win32 API • Optimized and Integrated – Targeted Device Native ASP.NET .NET CF SDK for Pocket PC Tools • Visual Studio .NET (Smart Device Programmability) • Efficient and Fast - Device, Desktop and Server • XML Web Services and .Net SDK for Smartphone Managed 3rd Party App Targets Pocket Internet Explorer Rich Device Feature Set: Windows Mobile for Pocket PC and Smartphone • Visual Studio .NET (ASP.NET Mobile Controls) • Web Apps, XML • Online - Multiple Device Platforms Browser UI/Apps Core Operating System: Windows CE OS Enabling Three Key Mobile Programming Models

9. Device CapabilityDiscovery Web Services Messaging Business Driver - Presence • Location Based Services • Contextual Awareness • Inherently multi Application/Service • Required to Spur Demand and Drive Revenue for the Ecosystem

10. Summary • Economic shifts underway to drive dramatic changes in mobile ecosystem • Technology advances in mobility are accelerating • Developers see the opportunity • Enterprise • Consumer • Mobile and fixed standards convergence will drive mobile services adoption

11. Thank You!