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Strategy in Action 14: Managing Strategic Change

Strategy in Action 14: Managing Strategic Change. Diagnosing the Change Situation. Types of change. Context of change. Culture web. Forcefield analysis. Exhibit 14.2 Types of Change. Exhibit 14.3 Context of Change. The Cultural Web . Stories. Symbols. Rituals/ routines.

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Strategy in Action 14: Managing Strategic Change

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  1. Strategy in Action 14: Managing Strategic Change

  2. Diagnosing the Change Situation Types of change Context of change Culture web Forcefield analysis 14-2

  3. Exhibit 14.2 Types of Change 14-3

  4. Exhibit 14.3 Context of Change 14-4

  5. The Cultural Web Stories Symbols Rituals/ routines Paradigm Power structures Control systems Structures 14-5

  6. What is a Forcefield Analysis? Aforcefield analysisprovides a view of change problems that need to be tackled, by identifying forces for and against change. 14-6

  7. Exhibit 14.4 A Forcefield Analysis 14-7

  8. Styles of Managing Change Education/ Communication Collaboration/ Participation Intervention Direction Coercion 14-8

  9. Managing Revolutionary Change • Clear strategic direction • Combined economic and symbolic levers • Outside perspectives • Multiple styles of change management • Work with existing culture • Monitoring of changes 14-9

  10. Managing Evolutionary Change • Empowered organisation • Clear strategic vision • Continual change and commitment to experimentation • Transitional stages • Irreversible changes • Sustained top management commitment • Winning hearts and minds 14-10

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