Textile and Clothing Merchandising Course: TX 355 Course Outline

1. Textile and Clothing Merchandising Course: TX 355 Course Outline

2. Lecture 01Introduction Textile and Clothing Merchandising

3. Course Objective • Want to make participants able to handle customer’s enquiries, costing and pricing, sampling process, and formal coordination with other departments as well as with customers

4. Course Description • Synopsis of textile and clothing merchandising. • Will adequately cover significant topics related to textile and clothing merchandising. • Main focus will be enquiries handling, product pricing, and coordination with production departments and fluent communication with customers.

5. Teaching Methodology • Class lectures • Group discussion • Seminars • Presentations • Industry Visit

6. Material • Books • Class notes • Hand-outs • Survey of the industry • Interviews of industry leaders • Net surfing

7. Assignments and Term Project • Individual and group assignments • Interaction with industry • Independent industry visits • Interview with industry leaders

8. Quizzes • Announced and unannounced • Concept base • 30 minutes • 6-8 in numbers

9. Attendance Policy • Five classes missing means “Grade F” • Five minutes late means no entrance in class • Have to justify five minutes late • Class will start at exact time INSHALLAH • Missing of one class means losing one mark

10. Grading Policy • Assignments: 12.5% • Quizzes: 12.5% • Midterms: 20% • Project 15% • Attendance: 10% • Final: 35%

11. Lecture 02 • International Textile and Clothing Trade • Share of different countries and Growth Rate

12. Lecture Three • Performance of Pakistan Textile and Clothing Industry

14. PTI Infrastructure • Fiber Production • Natural fiber mainly cotton • Synthetic Mainly polyester

15. PTI Sectors • Ginning • Spinning • Weaving • Mill sector • Non-mill sector • Knitting • Part of vertical set up • Independent knitting mills

16. Wet Processing • Fiber and yarn • Knitted fabric • Woven fabric • Garment

17. Clothing Made ups Clothing Clothing Accessories Buttons Zips Stitching thread Packing material Labels etc

18. Textile Exports

19. Lecture 03 • Marketing and Merchandising

20. Merchandising • The promotion of merchandise sales, as by coordinating production and marketing and developing advertising, display, and sales strategies.

21. Marketing • This is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to satisfy customers

22. Sale • An exchange of goods, services, or other property for money

23. Garment Industry • Production Flow

24. Types of Production • Order Based • Market demand base

25. Market Demand Base • Rare • More common for basic items • Mainly China is doing

26. Order Base • Most common • Brands have to follow this • For special items • For seasonal products • For small orders • For promotional items

27. Pakistan Garment Industry • Mainly doing order base production • Details are finalized by customer • Designs are done by customer • Supplier has to follow

28. Lecture 04 Role of Merchandising

29. Role of Merchandising Working as a Bridge between Buyer and Mill

30. Pakistan Textile Industry • Working Procedure

31. Work Flow • Fiber --- yarn ---fabric formation---wet processing—clothing

32. Merchandiser and clothing mills • Mainly merchandising are demanded by clothing mills • In other sectors mostly marketing people are demanded since they are producing according to market demand, while, clothing sector is producing after getting an order

33. Types of Garment Mills • Woven • Knitted

34. Textile and Clothing • Textile • All products made of fiber but not ready to be used by consumer, like, yarn, fiber, grey fabric • Clothing • All products ready to wear, like, shirts, shorts, trousers, blouses etc

35. Products • Woven garments • Knitted garments • Made ups

36. Merchandiser for a Clothing Mill • A key person in the whole chain • First person being contacted by buyer • All liaison through merchandiser • Senior person in the hierarchy • Most experienced

37. Responsibilities of Merchandiser • Close liaison with buyers, buying houses • Keeping firm well informed about the market situation • Prediction about future market demands • Receiving enquiries from buyers • Cots calculation • Offering prices • Intimation to buyers about delivery time • Confirmation about WO

38. Keeping buyer update about production status • Passing all information to production people, account departments and all other relevant people • Helping in conduction final audit • Dealing with complaints and finally: • Keep mill filled with suitable orders

39. Lecture 6 Required Communication Skills • Writing • Speaking • Presentation

40. Writing • E mails • Letters • Faxes • Reports

41. Speaking • On phone • In meeting

42. Presentation • Reports • Progress • Profile of the firms

43. For all you need: • Good command on English • Reasonable typing speed • Clarity in pronunciation • Computer operation skills • Internet application • Mobile phone uses • Chatting techniques • Bidding techniques

44. Communication Flow • Communication: • The act of communicating; transmission • The exchange of thoughts, messages, or information, as by speech, signals, writing, or behavior. • Interpersonal rapport

46. Consumer • Retailer • Whole seller • Importers • Buying agents (optional) • Suppliers (exporters) • Manufacturers/vendors

47. Sale Strategy • Direct to Whole seller or importers • Sale through buying houses

48. Direct Sale • Importers • Manufacturers

49. Indirect Sale • Importers • Buying House • Exporters

50. Detail of Communication flow • Importers merchandiser • Head of account (importers) • Buying House merchandiser • Head of account (buying house) • Head manufacturer merchandiser • Head of account (manufacturer) • Account merchandiser (manufacturers)