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3rd SC-meeting Brussels– 27th February 2007 Truls Vaa

CAST – C ampaigns and A wareness-raising S trategies in T raffic safety: Status WP1: “Road User Model”. 3rd SC-meeting Brussels– 27th February 2007 Truls Vaa Institute of Transport Economics, Postb ox 6110 - Etterstad N-0602 Oslo, Norway (tva@toi.no). STATUS Task 1.1: ”State-of-the-Art”.

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3rd SC-meeting Brussels– 27th February 2007 Truls Vaa

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  1. CAST – Campaigns and Awareness-raising Strategies in Traffic safety:Status WP1: “Road User Model” • 3rd SC-meeting Brussels– 27th February 2007 • Truls Vaa • Institute of Transport Economics, Postbox 6110 - Etterstad • N-0602 Oslo, Norway (tva@toi.no)

  2. STATUS Task 1.1: ”State-of-the-Art” • Working paper from Oslo workshop: Completed (on the web?) • Request national campaigns: Information provided by all WP2-partners except The Netherlands • Request national campaigns WP1-partners: All ok except: • DfT: n > 4 (some are missing) • BASt: n > 1 (-”-) • VTI: In progress • ISEC: In progress ? • Scoring template for national campaigns: In progress

  3. Status task 1.2: ”Effects of campaigns” (meta-analysis) • “Low-level activity” since mid July because of contract delays (September 2006: Contract received  Normal activity – task 1.2 starts up again) • Search for literature: Partly done, more to come (+ GADGET studies) • Identification of national/partner campaign: WP2-survey per Sept 2006 • WP2-survey: All campaigns in partner countries or selection of studies? • (Denmark and the Netherlands clearly not complete) • Proposal: All CAST partner/countries to score national camapigns (scoring template from TØI) • Task 1.2: On schedule • (Next) Task meeting: Not scheduled • Problems?: Partner responsivness and willingness to contribute (n=1)

  4. Status task 1.3: ”Road User Model” • A work-plan distributed to partners (deadline 15th September) • Stimulating: Partner responsiveness and commitment • Distribution of areas/fields according to partner proposals • 1) Discussion/allocation of theories between VTI (SF) and DTF (MM) • VTI/Sonja Forward: Theory of Reasoned Action (TRA), Theory of Planned Behaviour (TPB), Health Belief Model (possibly also Attitude-behaviour model by Triandis) • DTF/Mette Møller: Prospect Theory, Theory of Cognitive Dissonance, Problem Behaviour Theory, Protection Motivation Model. • DTF amendment (I): Review of campaigns applying emotions (contacting partner countries regarding the emotion issue. • DTF amendment (II): Lifestyle/subgroups and receptiveness

  5. Status task 1.3: ”Road User Model” (II) • FACTUM: Hierarchical Driver Behaviour Models, Social Marketing • TØI: Risk compensation theories, Emotion-based theories, Learning theories, Elaboration Likelihood Model (pssibly also “Two-step model”) • TØI (II):Subgroups and responsiveness (PLU), use of emotions and fear appeals • ISG (Anabela Simoes): • Waiting for responses: BASt, CDV, SIPSiVi • IBDiM: Change of partner – no responses so far • Task 1.3: On schedule • Next meeting: November ? (not decided) • Task 1.4: Awaits results from task 1.2 and 1.3

  6. Conclusions and recommendations(Swedish Public Roads Administration) : • Mass-media-only campaigns?: No • Accompanying measures in mass media campaigns?: Yes • Local, personal, individually directed campaigns?: Yes • ”Local” = (Transport) companies, counties (DK and N): Yes • National, extensive, ”all-inclusive”, long-during camp?: No • Personal communication?: Yes • Focused campaign: One theme • Duration:< 200 days

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