1 / 25

UK’s DSL broadband market is growing rapidly

UK’s DSL broadband market is growing rapidly. 34%. 29%. 15%. 13%. 7%. France. Germany. Italy. Spain. UK. % DSL Household Penetration adjusted for maturity of the respective markets. Percentage increase in DSL lines in Q2 2003. 12%. 10%. 8%. 6%. 4%. Source: Informa. 2%. 0%.

aziza
Download Presentation

UK’s DSL broadband market is growing rapidly

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. UK’s DSL broadband market is growing rapidly 34% 29% 15% 13% 7% France Germany Italy Spain UK % DSL Household Penetration adjusted for maturity of the respective markets Percentage increase in DSL lines in Q2 2003 12% 10% 8% 6% 4% Source: Informa 2% 0% 1,367k 374k Q1 Q2 Q3 Q4 Q5 Q6 Q7 Q8 Q9 Q10 Q11 Q12 France Germany Italy Spain UK 36% 52% Source: Informa 64% 48% “BT now has over100 service providers supplyingbroadbandoverphone linesand has around halfof theUK'sbroadband market” Source: Informa – BBC, Monday 9 June 2003

  2. Trigger levels for a further2,300 exchanges were announced thisweek covering an additional two million homes UK broadband coverage is strong 100% UK coverage levels today comparable to France with goals set to achieve 100% coverage by 2005 80% 60% 40% 20% 0% France Germany Italy Spain UK Today we have1,708active exchanges covering80% • 466further exchanges are currently in build • Another199should reach trigger levels by end of March 2004 • Pushing the boundary towards85%

  3. BT creating positives with broadband BT wins • Improvedcustomer satisfaction • Demand led approach to sustainable supply current non commercial areas UK Plc Wins • Innovativesupply & demand growth models • EU best practice and positioning Community wins • Access to latest technology • Fast, constant,quality service • Tailored services • Market growth for local companies • Community ICT literate • Local stakeholders win • Sustainable investment • New services • Increased profile for Region • Partnership body for other activity • Innovation Creating a broadband society Other telecom companies win • Advertising helpseveryone • More exchanges enabled Content and service providers win • Better businessopportunities • Helps smaller content providers reach a broader customer base

  4. Next phase of broadband adoption • Current broadband pricing… • does not vary significantly across Europe • suits the‘net-savvy’, early adopters who subscribe to a 2nd phone line and dial-up access for circa £27/month • however needs to be value-for-money for all including the less netcentric and the 45% non-PCs households Broadband DSL pricing across Europe Average price of key broadband ISPs €/month 44.5 43.1 35.9 33.8 29.9 France Germany Italy Spain UK Source: BT analysis & Forrester Research , Aug 03 Future pricing options... Either, lower the price - but current economics will not support this - or, increase the consumer value of broadband by delivering a compelling set of value-added services around the Home of Possibilities

  5. Creating a home eco-system… Enabling compelling content and applications Content Music, Video, Gaming, Education, Sports Business Information Communications Email, Instant Messenger, Click2Call, VoIP, Call Management, SMS Platforms Payment Engine, Content Distribution/Management, Rights Management, Security, Authentication, Storage, QOS Enabling thenetworked home/office Computing Broadband enabled PCs Networking Intelligent Hubs, WiFi, Mobile to Fixed Monitoring Alarm Monitoring Digital Entertainment Streamed Music, Video, Pictures, Games Consoles Broadband access Complete service assurance

  6. Technology is enabling change… Wireless • ‘No wire’ solutions emerging capable of distributing video Flexible bandwidth • Technology becoming available to flex broadband to higher bandwidths Online micro-payments and digital rights management • New payment and rights management solutions encouraging content owners to publish more Connectable devices • Broadband-enables home devices are becoming ‘plug and play’ Compression software • New codecs require much less bandwidth to distribute music/video

  7. BT is leveraging this technology… “As broadband penetration increases future potential will depend on services for consumers of content, Internet, video, gaming and other services” Yankee Group Jan 2003 Software & Media Content Providers Communities Entertainment BT Digital Content Platform Monetisation Digitisation Business Encoding Distribution Security Asset Management Content Users

  8. …while working with partners... Marketing Service Products

  9. ...and through multiple channels BT Direct - multi-channel direct retail • Selling BT and third party products and services • Specialising in catalogue, kiosk and on-line channels BT Highstreet • Partnering with the premiere high street specialist retailers

  10. Customers want… Communications BT Communicator • A new service developed in partnership with Yahoo! that will manage all home communications from the PC • v0.1 live incorporating Instant Messenger, Video Chat • v1.0 April launch incorporating VoIP, Click2Call, Call Management, SMS, Central Personal Address Book BT Videotelephony • Major trials underway to extend BT’s video telephony • Strong videocam promotions in place for Xmas • Four-way video chat capability, telephone transfer to TV video calling, QOS guarantee and mobile integration all under development BT Broadband Traveller • A combination outdoor / indoor WiFi access offering which uses BT’s innovative Openzone access solution with BT’s Home Networking hub

  11. Customers want… Entertainment (gaming) Broadband is revolutionising gaming, enabling console gamers to play opponents anywhere in the world in real time • In game speech • Down load new games and updates • Discussion forums BT has partnered with ‘XBox Live’ and Playstation Network Gaming • Router enables sharing of the broadband connection between PC and console - simultaneous surfing and gaming • Broadband element is £99 for combined router/modem with £29.99 rental and £30 cash back (till end March ‘04)

  12. Customers want… Entertainment (music) BT - Philips - House of Frazer • Launch of amajor digital music bundleof home networking and the Philips Streamium HiFi powered by BT Broadband BT Digital Media Player • Stream musicfrom broadband enabled PC toany room in the house • Winner Best of Innovations award at the Consumer Electronics Show in Las Vegas BT Yahoo! Launchcast Radio • Learnswhat you likeand plays you the music you like to listen to

  13. Customers want… Education The BT Learning Centre • Aunique online learning serviceusing the best educational content suppliers and making available in one place - Channel 4, Granada Learning, Research Machines • Includes age specific interactive learning activities, revision tools and research from nursery to adult, covering theUK national curriculum Successful marketing through UK schools • Over3500 schoolsare actively promoting BTLC through their schools • Includes age specific interactive learning activities, revision tools and research from nursery to adult, covering the UK national curriculum

  14. BT Broadband Landing Page An exemplar sitefor Broadband content Partnership model which: highlights the best of broadband content stimulates third-party broadband sales Customers want… Information and Choice In excess of 3.4m hits in October reviewing over 110 partner sites: • Microsoft MSN 8, Yahoo Plus, BBC, MasterCard, Channel4, Real One, Lastminute, Fox Kids, Sky, Blockbuster, FT.com, Virgin

  15. Customers want… Personalisation BT Yahoo! - partnering the leading portal supplier • Thebest of twopowerful brands • A service that focuses on what each company does best • A highly integratedcustomer experience • Great value for money- a cheaper offering than buying access and Yahoo! Plus independently A highly personalised experience • Up to 10 members of the family can easily choose their favourite content to appear on their homepage • Customisable browser toolbar allows each individual to customise their browser to best suit their needs

  16. Customers want… Security BT’s 24 hour Home Monitoring and Reporting System • Wire free, self-install internet based monitoring and alerts via text message, e-mail and phone BT NetBackup • Automated PC backup, two service levels, simple monthly pricing BT NetProtect • Anti-Virus, intrusion software,constantly updated

  17. Future broadband market challenges? Value for money • Current tariffs do not reflect each customer’s true cost of supply and therefore the entry price is kept artificially high Higher speeds • Broadband offers a 512kb fixed bandwidth and therefore is not capable of delivering good quality video content Broadcast content • The economics of broadcasted content over broadband is substantially worst than analogue, digital terrestrial and digital satellite distribution

  18. Future broadband solutions? Tiered pricing • Establish a tiered ‘pay-as-you-use’ pricing model which fairly charges each customer for the bandwidth used (Telenor model) Flexible bandwidth • Flex upwards the bandwidth to the home for the period of time that high bandwidth content is being delivered Complement broadcast • Enhance existing broadcasted channels with interactive and personalised content integrated in to existing programming

  19. Broadband at the Heart of the Home BT has the vision, the resource and the commitment to revolutionise the home through broadband BT leads the market in taking broadband beyond just access The Home of Possibilities is at the heart of BT’s future New developments in technology are beginning to sign-post the extent of this opportunity The next three years will see the opportunity become a reality

More Related