70 likes | 222 Views
ET&A Driving Social Impact. Cheryl Kiser The L ewis Institute and Babson Social Innovation Lab. Curriculum. Social Value Creation Matters: MOB7548-B61 Real time journey to understand the notion of creating economic and social value creation simultaneously not sequentially
E N D
ET&A Driving Social Impact Cheryl Kiser The Lewis Institute and Babson Social Innovation Lab
Curriculum Social Value Creation Matters: MOB7548-B61 Real time journey to understand the notion of creating economic and social value creation simultaneously not sequentially Greenleaf Publishing book Fall 2013
Elements of Corporate Social Innovation Purpose Strategic Intent Partner Process Results
Everything starts with DESIRE Act quickly with means at hand Act Learn Build is based on current reality: who you know, what you know and anything else relevant Build on the results you create and the things you discover Pay only what you can afford toand want to – Acceptable Loss • Money & time • Reputation (professional & personal) • Opportunity cost • Surprises are often good. Make them an asset • Befriend reality • With each action, reality changes Bring others along • Tangible assets • Borrowed or bartered resources • Intangible assets (ambassadors, reputational capital) through enrollment What do you do next?
Vision is okay but action is paramount.As a team, pick a part of your vision that you want to act on now.
means, not ends Component Description Mindset • Who am I? • What do I know? • Whom do I know? You can effect change with the means you have. You can act now—take steps—with the means you have available. • Money • Time • Opportunity cost • Reputation • Calculate downside potential and pay no more than you want or can afford to lose. It’s not about calculating risk to avoid failure. bring others along Create and build solutions together with interested stakeholders (think unexpected, nontraditional too). The people who come on board shape the idea, its execution, and its impact. • Self-selected • Brings resources • Obvious & non-obvious build on results you create affordable loss • Expect surprises • Use them for further creation Redesign plans to profit from surprises. Expect and leverage small failures. Act-learn-repeat. 6 Based on the work of Saras Sarasvathy (Effectuation) and Charlie Kiefer & Len Schlesinger (Action Trumps Everything)