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Active Gambler 2013

Active Gambler 2013. Sales Enablement Presentation. Active Gambler Profile (AGP) is Back. Newest edition since book was last published in 2011 Focus of 2013 AGP is Convergence. Active Gambler Profile Distribution. Printed copy sent to high-profile customers Printed copies will be limited

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Active Gambler 2013

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  1. Active Gambler 2013 Sales Enablement Presentation

  2. Active Gambler Profile (AGP) is Back Newest edition since book was last published in 2011 Focus of 2013 AGP is Convergence Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  3. Active Gambler Profile Distribution • Printed copy sent to high-profile customers • Printed copies will be limited • Surplus copies will likely be available for additional customers upon request • Downloadable electronic copy available for the first time Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  4. AGP Key Rollout Dates Customer Advisory Board (CAB) = April 10 Las Vegas Customer Luncheon = April 17 Book Distribution = Late June Canadian Gaming Summit = June 17–19 Microsite and Electronic Copy = TBD Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  5. Methodology Participation Requirements Sample Survey & Analysis • 4,373 • USA participants • 1,429 • Canadian participants • 507 • Mexican participants Gambled in a casino in past 12 months Recruited from general population panel Active Gamblers make up 32% of US population Online survey 36 minutes October/November 2012 The industry’s most comprehensive study of Active Gamblers in the United States, Canada, and Mexico

  6. USA Participants Annual Gambling Spend Gender Age 42% female 58% male Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  7. The Active Gambler of 2012 is… Connected Involved Interactive A product of the dynamic environment of the 21st century, influenced by new technology and economic circumstances Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  8. The Active Gambler of 2012 is Connected Active Gamblers are Connected on Mobile Devices Active Gamblers are Connected Online 95% are Active Online Ownership of mobile devices connected to the Internet has increased significantly since 2010 Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  9. The Active Gambler of 2012 is Involved Active Gamblers are Social at the Casino Most Active Gamblers visit the casino in a group – they want to socialize and interact with others in the casino environment 84% visit the casino with others *Chart shows % of participants who agreed to statements listed Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  10. The Active Gambler of 2012 is Interactive Active Gamblers increasingly want to participate, rather than be spectators *Chart shows % of participants who strongly agreed or somewhat agreed to statements listed Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  11. The Active Gambler of 2012 is Interactive Active Gamblers are Interactive on Social Media 65% of Facebook users log in at least once per day 73% of all Active Gamblers in the US have at least one social media account 91% of Active Gamblers aged 21-34 years old have at least one social media account

  12. High Engagement on Facebook, yet Limited Involvement with Casinos Avid Gamblers are much more active than other segments on casinos’ Facebook pages, yet overall engagement on Facebook is still very low In 2010, 52% of Active Gamblers with Facebook visited at least every few days In 2012, that number rose to 83%

  13. YouTube is the Future for Finding New Games Despite filming generally being prohibited in casinos, videotaping happens covertly, and videos of wins and jackpots have cumulatively drawn millions of views online over 5,000 channels dedicated to slots over 300,000 videos showing slot play/wins over 100,000 views of single videos showing slot wins Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  14. WMS YouTube Views Have Grown Exponentially Over 2 million cumulative views at the end of January 2013 In February 2013, the WMS Gaming YouTube channel had 134,651 views in one month – more than 6 times the number of views in the same month 2 years earlier Spikes around G2E Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  15. Casual Gaming is Very Popular 48% of solo game players play casino-type games 44% of social game players play casino-type games Avid Gamblers are more likely than other gamblers to play any casual game, whether it be social or solo 54% play social games 62% play solo games 72% play any casual game Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  16. Interest in Online Gambling Has Room to Grow 82% believe online gambling should be legal 24% of all Active Gamblers would gamble online if legal 53% of Avid Gamblers would gamble online if legal Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  17. Avids Most Interested in Online Gambling Active Gamblers who are more interested in Online Gambling tend to be: 60% would gamble online if legal 23% would gamble online if legal Avid Gamblers/Higher Spenders Male Younger More Educated Higher Income Already Playing & Spending $ on Casual Games Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  18. Operators Should Embrace Convergence to Remain Competitive There is potential for online gambling to drive more visits by current patrons and new audiences, through incentives and rewards incorporated in online casino Casino experience moving beyond the physical casino, to sharing experiences and connecting with casinos and other players on online, on YouTube, Facebook, online communities Increased social engagement online may drive players to visit a casino Land-Based Casino Social/ Casual/ Mobile Online Gaming To prepare for online gambling, casinos must cultivate a loyal audience now, through social engagement on Facebook and casual games Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

  19. Conclusions • Active Gamblers of 2012 are more connected, involved, and interactive than ever before • Convergence occurring between land-based, casual, and online gambling – customers must embrace and prepare now for evolving marketplace • Casinos need to be more engaged on Facebook • YouTube is the future for finding and learning about games • Players are frequently playing casual games • Any questions? Confidential and Proprietary to WMS FOR INTERNAL USE ONLY

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