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BMW, Mini Paceman launch Engaging consumers through the Paceman mobile hub via Adshel 2.0 and LD6. Background.

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  1. BMW, Mini Paceman launch Engaging consumers through the Paceman mobile hub via Adshel 2.0 and LD6 Background. To celebrate the launch of the Mini Paceman, a mobile hub was created which offered consumers the chance to play the Paceman game, explore a full 360° view of the car's interior and exterior, request a brochure, book a test drive and win a trip to Tokyo. Idea. To use the Mobile Platform on Adshel 2.0 and LD6 as an incremental channel to bring the mobile hub to consumers in urban locations. A call to action was included on the poster to encourage consumers to tap the NFC tag or scan the QR code with their smartphone in order to access the www.chasethepaceman.com hub. 48-sheets were also used to boost campaign visibility. Results. Simply by adding a call to action on their poster, Mini succeeded in engaging hundreds of additional consumers through the Paceman mobile hub.

  2. BMW, Mini Paceman launch Campaign details

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