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Icon venture partners – ELEMENTS OF A VC PITCH. January 30, 2014. A genda. Introduction. Elements of a VC Pitch. Additional Considerations. Q&A. Introduction. Jeff Hinck Co-Founder and General Partner, Icon Venture Partners 17 years early-stage venture capital El Dorado Ventures
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Icon venture partners – ELEMENTS OF A VC PITCH January 30, 2014
Agenda Introduction Elements of a VC Pitch Additional Considerations Q&A
Introduction Jeff Hinck Co-Founder and General Partner, Icon Venture Partners 17 years early-stage venture capital El Dorado Ventures Vesbridge Partners BoDNuSpeed (54x), IPCell (18x) iTKO (11x), Compellent (10x) CEO, Sistina Software Harvard JD & Northwestern BA Charles Beeler Co-Founder and General Partner, Icon Venture Partners 17 years early-stage venture capital El Dorado Ventures Piper Jaffray Ventures BoDNuSpeed (57x), Compellent (10x) Atlantis, Coupa, Joyent Lead Independent Director, Compellent Wharton MBA & Colby College BA Michael Kline 10+ years tech – operations, financial Interim CFO, TA Labs, TransVoyant, ObjectFX Advisor to BOD, Corvil, QFactors
Elements of a Pitch - Introduction Short, Impactful Statement Examples: We are a SaaS Company Developing and Managing the World’s Largest Technology Platform Focused on Youth and Amateur Sports We enable Crowd-sourced Cyber Security for Web and Mobile Applications
Elements of a Pitch - Team Short bio for founders/management Domain expertise is key, emphasize this Team need not be complete, just a strong nucleus
Elements of a Pitch – Opportunity and/or Problem What, Why and When Degree of Opportunity / Intensity of Pain Customer / Prospect Testimonial “We’ve engaged in a collaborative relationship with Qubell to deploy world-class solutions that match Kohl’s aggressive ecommerce objectives.” – RatnakarLevu SVP Kohl’s Digital Innovation
Elements of a Pitch – Product or Solution What, why, when and how much Make sure you solve the problem identified Secret Sauce / Differentiation Why Differentiation Matters
Elements of a Pitch - Market Size & Segmentation: To whom does it REALLY matter and how many of them REALLY exist Competition and Substitutes Michael Porter Analysis
Elements of a Pitch – Business Model and Financials Unit Economics – ASP, CAC, LTV, “Magic Number” Go to Market Strategy Goals of Financing (Milestones to Achieve) Five Year High Level Financial Plan
Other Considerations Formal Business Plan is Unnecessary – Focus on a good pitch and quality financials + assumptions Product Demo is Important – Short and Obvious Know your Audience and Tailor Accordingly