1 / 20

What is Nielsen? What does Neilsen do?

What is Nielsen? What does Neilsen do?. The Online User. Nielsen’s approach to measurement. Representative, people-based panels Comprehensive, census-based measures. Research Methodology. Online audience usages Demographics Video consumption Advertising activity Search trends

azura
Download Presentation

What is Nielsen? What does Neilsen do?

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Nielsen? What does Neilsendo?

  2. The Online User

  3. Nielsen’s approach to measurement • Representative, people-based panels • Comprehensive, census-based measures

  4. Research Methodology • Online audience usages • Demographics • Video consumption • Advertising activity • Search trends • Word-of-mouth • Consumer-generated media

  5. Marketing Measurement Technologies • Tagging • Probing • Ad collection • Surveys

  6. Online Panel

  7. Why use panels to collect research?

  8. The panel needs to be representative • Should represent users of all: • Genders • Ages • Income levels • Employment status • Etc.

  9. Server log data vs. Panel based data

  10. Why Nielsen works • Unique audience figures • Detailed demographic information

  11. Nielsen’s numbers are sometimes lower than those from other online measurement companies.

  12. Social Media & Online Brand Metrics

  13. Nielsen and Facebook

  14. Social Media Intelligence • Mastering the social media landscape can be the difference between "like" or "#fail" for your brand.

  15. Why Social Media?

  16. Generation C • Teens and people in their 20s • Active social media users • A community of digital natives that partner with brands

  17. How to strive in the social media world? • 1. Be involved in conversations within and across “tribes” • 2. Gain a social status

  18. 3. Talk to the community, not the individual • 4. Create constant connectivity

  19. 5. Maintain a continuous partial presence • 6. Allow customers to be co-creators

More Related