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May 2009

Division of Tourism, Film and Sports Development. New Harmonies: Celebrating American Roots Music . May 2009. 2008 Economic Impact. Generates more than $16.8 billion in annual revenue Produces more than $1.38 billion in state and local taxes Employs more than 190,500 North Carolinians.

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May 2009

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  1. Division of Tourism, Film and Sports Development New Harmonies: Celebrating American Roots Music May 2009

  2. 2008 Economic Impact Generates more than $16.8 billion in annual revenue Produces more than $1.38 billion in state and local taxes Employs more than 190,500 North Carolinians

  3. The mission of the Tourism Development Program is to support sustainable efforts to protect, preserve and promote the state’s natural, historic and cultural resources.

  4. Development Officers serve as liaisons with local communities to develop tourism across the state.

  5. Authenticity Travelers are looking for the real experiences. Sincerity is crucial. With social networks, blogs , texting and other means of new “word-of-mouth” communication tools, a bad experience leads to a near-instant death

  6. Heritage and Cultural Tourism Themes • Highway Corridors • Work with NCDOT program to promote Scenic Byways • Work with NCDOT on promoting historic markers across the state (History on a Stick) • Highways 17, 158, 95, 85, 70, 26, 77, 40, 64, etc. • African-American History • Underground Railroad • Rosenwald Schools • Civil Rights • Historically Black Colleges & Universities

  7. Native American History • Cherokee Trail of Tears • Meaning behind Native American county names (Pasquotank, Perquimans, Chowan, Catawba, Cherokee, Alleghany) • Pre-Colonial/Colonial • First settlers (Lost Colony) • Colonial capitals/governments

  8. Civil War and Other Military • Revolutionary War • World War II • Military Branches (Army, Marines, Air Force, Coast Guard) • Motorsports/Sports • NASCAR (Statewide • Moonshine Trail) • Dirt Tracks • Drag Strips

  9. Waterways • Paddle Trails • Fishing • Boating • Lighthouses • Industrial • Textile Industry (Norma Rae) • Boat-building • Bio-technology (Research Triangle Park)

  10. Aviation • Wright Brothers • Blimps • Military Aviation Buckhorn Baptist Church, Hertford County • Religion • Statewide Historic Church Trail

  11. Agriculture/Winemaking/Distilled Spirits • Sir Walter Raleigh • Growth of vineyards and wineries • Arts & Culture • Work with NC Cultural Resources • Local music • Local artisans

  12. Ghost Lore • Ghost stories and events • Ghost Walk in New Bern • Food • Seafood • BBQ • Eateries/Restaurants • Culinary excursions along corridors • Environmental • New heritage environmentally sustainable initiatives • Melding the past with the future

  13. Cultural Economic Impact North Carolina’s Creative Economy is responsible for providing 159,000 jobs statewide and $3.9 billion in payroll, according to the NC Dept. of Cultural Resources The economic impact from the arts and cultural industry is estimated to be $743 million, according to the NC Dept. of Cultural Resources

  14. Heritage Economic Impact Rural sightseeing14.0% Beach 13.0% State/National Park 8.7% Urban sightseeing 6.9% Historic sites/churches 6.5% Museums 5.0% Wildlife viewing 5.0% Fishing 4.7% Old homes/mansions 3.9% Special events/festivals 3.9% Hiking/backpacking 3.5% Gardens 3.2% Nature travel/ecotouring2.7% Total: 81%

  15. Cultural Economic Impact Fine dining 13.0% Museums 5.0% Gardens 3.2% Art galleries 2.5% Wineries 2.5% Total: 26.5%

  16. Site Schedule 2010 • Mount Airy Museum of Regional History (March-April) • Warren County Memorial Library in Warrenton (May-June) • The Museum of the Albemarle in Elizabeth City (June-July) • The Arts Council of Wayne County in Goldsboro (August-September) • Mars Hill College Museum of Rural Life (September-November) • The Don Gibson Theater in Shelby (November-January)

  17. MoMS Featured Music Appalachian Gospel Bluegrass Polka Blues Sacred Cajun Sixties Country Spiritual

  18. MoMS Examples of Artifacts LP Covers Hymnals Harmonicas Spoons Rub Board Accordion Panel replicas of art, photos, sheet music Assorted ephemera: pamphlets, posters Assorted flutes, rattles, and drums Assorted string instruments: mandolin, fiddle, dulcimer, guitar, banjo

  19. CROSS PROMOTIONAL OPPORTUNITIES • Heritage and Cultural Tourism Themes • Blue Ridge Parkway 75th • New Bern 300th • Civil War 150th • Involve local communities by tapping into local product • Local websites • Local media • Local visitors bureaus

  20. LOCAL COUNTY CONTACTS Mt. Airy: Jessica Icenhour Greater Mt. Airy Chamber of Commerce Elizabeth City: Charlotte Underwood Elizabeth City Area Convention & Visitors Bureau Warrenton:ToniHaavisto Warren County Chamber of Commerce Goldsboro: Betsy Roseman Goldsboro-Wayne County Tourism Mars Hill: Lila Nikila Madison County Tourism Development Officer Shelby: Jackie Sibley Cleveland County Chamber of Commerce

  21. Utilize the resources at the NC Division of Tourism, Film & Sports Development • 9 Welcome Centers • Partnerships and collaborations along highway corridors with themed motorcoach itineraries • Themed itineraries for international travelers • Cooperative marketing and public relations campaigns with NC Division of Tourism • VisitNC.com downloadable brochures, itineraries and journeys

  22. nccommerce.com/tourism

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