Blogger , author freelance writer public speaker and more

1. Blogger, author freelance writer public speaker and more

2. Luck is where opportunity meets preparation

3. Freelance Writing • Odesk • Yakezie Forums • ProBlogger jobs board • Contact newspapers, magazines, websites

4. Freelance Writing • Find out who to contact • Keep it short and simple • Don’t send your article with your first email • Don’t use a spammy headline

5. Blog To Book • Top 5 posts in sidebar • About page • Be easy to contact • Be active on social media

6. Publishers Want To Know… • Overview and 1 – 2 chapters • Blog statistics – PR, Alexa, Facebook, twitter, newsletter, RSS • What networks you belong too • What books is yours similar too. Why is it needed/better/different? • Target market for your book

7. Blog To Book Advances and Royalties • New author advance: $2,000 - $6,000 • Established authors: $15,000+ • New author royalty: 10 – 15% • Established author: up to 40%

8. Contract • Do not sign a contract with “All published rights “ • Check legal rights and issues so you don’t pay for a law suit

9. Book Promotion • Book launch in a book store/restaurant etc. • Blog tour • Giveaway copies • Talk in libraries • Podcasts • Interviews

10. Sponsorship • Start early • Get your blog in order • Speak at the conference • Get a media kit

11. Sponsorship Potential sponsors: • Businesses you have worked with before • Other bloggers • Businesses you like • Local businesses etc.

12. Sponsorship What can you offer? • Announcement post + giveaway • A link to their site in every post you write about the conference • Guarantee that those posts will be linked to in post conference link-ups • A sidebar banner ad for 3, 6, 12 months etc. • A set number of mentions across your social media • A link in your newsletter for the duration of the sponsorship • Use of brand products at the conference such as pens, notepads, tote bags etc • The brand mentioned on the back of your business card

13. Sponsorship How To Pitch • Go for marketing over PR • Find the exact person to speak to • Short email (1 – 2 paragraphs) or phone call • Power point presentation (optional) Follow up with a thank you, a review and potentially secure continued sponsorship

14. Public speaking • Blog Conferences • Other conferences • Local workshops and events • Presentations at libraries • Local schools • County

15. Your own events • Conferences • Seminars • Webinars • Workshops • Coaching • Bootcamp

16. Market Yourself • Create a page on your blog, list everything you do and prices • Link to any freelance articles • Photos of you speaking + links to events • Sponsorship outline

17. Market Yourself • Helpareporter.com • Local media • Local libraries

18. Finding Time • You will never “find the time”, you need to MAKE the time! • Stop watching TV • Limit non essential internet • Set time to relax • Commit • Stop multi tasking

19. Extra Help http://kylieofiu.com/fincon12extras • Media kit example to download • Sample letters to send to editors, sponsors etc • Sponsorship outline example • Blog To Book eBook • Links to freelance writing websites • Links to anything I have mentioned in my presentation