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Establishing a Social Media Presence: Twitter

This guide provides strategies to establish a social media presence on Twitter, focusing on lab and personal accounts for sharing original and retweeted content. Learn how to grow your follower base, curate a timeline, and engage with the scientific community effectively. Whether discussing important subjects or sharing personal insights, Twitter can be a powerful tool for networking, sharing research, and seeking quick solutions to technical problems. Explore the fast-paced world of Twitter and discover how to leverage it for scientific communication.

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Establishing a Social Media Presence: Twitter

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  1. Establishing a Social Media Presence: Twitter A Lab Account A Personal Account Tweet Original content that you post. Retweet Content from someone else that you post. Follow Subscribe to someone’s content. Follower Someone who subscribes to your content. Timeline All tweets from those you follow. Like Approval / support of another tweet.

  2. Twitter Subjects Can Be Important … Or Not ** You don’t have to invent a personality … use the one you have! ** Talk about science … Talk about the world … Talk about your life … Every tweet does not need to change the world.

  3. Fast, Crowd-Sourced Answers to Technical Problems Quick Crowd-Sourced Answers to Technical Problems … • A sample thread • Four different labs. • Optimization. • Alt. strategies. • Catalog numbers. • References. • … < 16 hours.

  4. Widespread + Timely Analysis of New Findings • 57 labs. • Extensive discussion and analysis. • Within 72 hours of publication.

  5. Community Beta Testing of New Approaches • 57 labs. • Extensive & varied assessment. • Within 72 hours of publication. • 20+ labs coordinated within two weeks of publication. • A different picture from paper appears!

  6. Where Do You Start? Who To Follow: What To Tweet: • 57 labs. • Extensive & varied assessment. • Within 72 hours of publication. Jefferson! Your professional societies. Your favorite journals. Your colleagues. Related labs / scholars. The “tastemakers”. BioRxiv. Whomever you please … ! Say Hello! Introduce your work. Congratulate someone. Support someone. RETWEET. Talk about a cool paper. Take a picture. Whatever you please … !

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