Overview of Outdoor advertiisng

2. Outdoor Advertising • It is the method of advertising done outdoors that publicizes your business products and service. • This method is also known as out of home advertising • The advertising reaches the consumers when they are outside their homes. • There are different types of outdoor advertising and it has several advantages and disadvantages.

3. Types of Outdoor Advertising There are different types of outdoor advertising . They are • Billboard advertising • Street Furniture • Point of sale display • Retail advertising • Vehicle advertising

4. Billboard Advertising • These are giant posters displayed in popular locations. • It have some form of advertisement for large crowd. • Billboard advertising increases the beneficial to sales conversion. • There are different types of billboard advertising which includes • Static Billboards. • Mobile Billboards. • Digital Billboards.

5. Street Furniture • It is a type of Outdoor advertising that is affixed to street furniture using various displays at close • It often provides a public amenity and are positioned at close proximity to pedestrians for eye level viewing or at a curbside to impact vehicular traffic. • Some forms of street furnitures includes transit shelters, newsstands, news racks, kiosks, shopping mall panels and in store signage

6. Point of Sale Advertising • It attract the attention of a wide range of consumers. • It is also known as point of purchase. • It involves an advert or display positioned in proximity • There are different types of point of sale advertising. That is • Adverts above containers : a simple visual poster or aid situated above a basket, cooler or other container full of the promoted product • Branded display stands: Printed and branded display stands, made of materials ranging from cardboard to fully printed perspex

8. Retail Advertising • This takes place specifically in or around retail environment, such as stores and shopping centres. • It often promotes business in proximity to the environment in which the adverts are situated • It takes many forms and can be applied pn many scales, making it viable option for businesses of all sizes and budgets. • Most effective and prominent type of retail advertising includes • Lift graphics • Floor graphics • Mall media

9. Vehicle Advertising • It avoids all the problems of static advertising • It presents an on the go advertisement in the form of printed graphic either placed on the side of the vehicle in question or as vinyl wrap covering the body • This is the effective and popular type of advertising due to the increased exposure it offers. • It increases the brand awareness on a much larger scale and can provide a valuable source of exposure to national businesses or those with multiple locations

11. Benefits of outdoor Advertising The main benefits of outdoor advertising are • It demands attention. • It can be very cost effective. • It has a high reach with a mass audience. • It impacts the path of purchase. • It is an engaging medium.

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