5 September 2003

1. ECR Europe workstreams : Objectives & deliverables- Project development- Learning - Implementation 5 September 2003

2. Recommended ECR EUROPE structure GCI ECR Europe secretariat Finance Committee TL FR ? ET GB HW ECR Europe Board B K ? AG KR RM Project Development KR LD ? European and National ECR Initiatives Learning BK RW Advisory Group ? Implementation MD VB FC PK + FVDB Conferences DT ? Communication ? LS Co-chair Coordination

3. Scope and role of workstreams ECR Europe agreed focus areas: 1. Consumer focus (OSA, CRM,…) 2. Standards (Data sync, RFID,...) 3. Professional relationships (shrinkage, CPFR,…) Workstreams function as a bridge between: ECR Europe Board, GCI, Advisory Group, European and National Initiatives We co-ordinate:Past, Current and Future projects to ensure we tackle agreed focus areas

4. Project knowledge base 22 National Initiatives 24 completed projects, 42 ongoing ECR Europe initiatives : 11 completed projects, 5 ongoing

5. Project knowledge base 22 National Initiatives 24 completed projects, 42 ongoing Totals 35 complete 47 ongoing ECR Europe initiatives : 11 completed projects, 5 ongoing

6. Scope and role of workstreams • Develop and transfer (teach & implement) best practice ECR and success stories across Europe • Launch, coach, co-ordinate, support ECR projects and their implementation to ensure alignment and consistency at European & national level (if topic of European relevance) and collaboration between retailers and suppliers • Develop and recommend KPIs for implementation (+ endorse business KPIs recommended by projects)

7. Objectives & deliverables of workstreams • Project Development • Drives innovation in new ECR improvement concepts and processes • Leverages work undertaken at national level to European scale, if appropriate • Initiates, governs and tracks European and national projects • Checks deliverables of projects and KPIs against objectives of ECR Europe • Provides joint vision to all projects at European & national level and ensures coherence of approach • Co-Chairs : Rita Marzian, Metro Luc Demeulnenaere, P&G Co-ordinator : Katrin Recke, AIM

8. Example: Co-ordination of projects Supply Side Demand Side OSA base capabilities for making products available Collaborative CRM how to differentiate your offer Global Data Synchronisation (ECR user group)

9. Example: Co-ordination of projects Supply Side Demand Side OSA base capabilities for making products available Collaborative CRM how to differentiate your offer Shrinkage reducing stock loss in the supply chain POS Data principles & standards for exchanging data Traceability supply chain control & product safety • Other key topics: • RFID • CPFR Global Data Synchronisation (ECR user group)

10. Example: Co-ordination of projects OSA base capabilities for making products available Collaborative CRM how to differentiate your offer Data analysis & exchange Measurement Inventory accuracy Packaging design Shrinkage reducing stock loss in the supply chain POS Data principles & standards for exchanging data Replenishment Forecasting Interactive consumer service Tracking & Tracing Traceability supply chain control & product safety • Other key topics: • RFID • CPFR Tracking & Tracing Global Data Synchronisation (ECR user group) Supply Side Demand Side

11. Objectives & deliverables of workstreams • Learning • Progressive Management Programme (PMP): Furthers leadership in collaborative business practices by small groups of high-potential junior & middle managers • General Learning Programme (GLP): Effects a broad-scale change in collaborative management behaviour across our industry (‘massification’) • The Quest for New Knowledge: Develops new thinking and research on collaborative business management (Academic Partership role)Co-Chairs : retailer, tbc Bob Wilkinson, CokeCo-ordinator : Bernard Karli, ECR

12. Objectives & deliverables of workstreams • Implementation • Champions implementation of ECR practices (from blue book and pilot to day-to-day process) • Drives implementation of global standards (e.g. data synchronisation, RFID) • Develops KPI’s and measures implementation of ECR practices and global standards (with the help of the ECR global scorecard). Makes recommendations to tackle non-implementation • Validates advantages of ECR co-operation (‘thebusiness case for ECR’) vs resource levels reqdCo-Chairs : retailer, tbc Vicki Belcher, GilletteCo-ordinator : Marianne Dehousse, AIM

13. Example: Alignment of EU project launch, execution & implementation • Project launch • Potential European project topic identified and proposed by Nationals. Agreed in principle by ECR Board & Board sponsor designated • Project brief drafted and submitted to Advisory Group for approval • Call for nominations sent to ECR community • Project execution • Project ideally organised around Development, Learning, Implementation (+ Conference and Communication) - CRM, OSA and shrinkage already organising work accordingly • Project implementation • EU Project team to agree KPI’s, measure results and report on implementation and national roll-out

17. Next steps Timing Nationals/EU’s submit updates Populate ecrnet.org Desk research Nationals Workshop(5 - 6 people)- Agree 2004 Focus Areas- Optimise ways of working Mid October

18. Next steps Timing Nationals/EU’s submit updates Populate ecrnet.org Desk research Nationals Workshop(5 - 6 people)- Agree 2004 Focus Areas- Optimise ways of working Mid October 1. Measures(i) Initial report on implementation(ii) GCI scorecard review2. EU Focus Areas vs Nationals Focus Areas 3. 2004 Workplan 27 Nov : Nats28 Nov : Board

19. Recommended ECR EUROPE structure ECR Europe secretariat Finance Committee TL FR ? ET GB HW ECR Europe Board B K ? AG KR RM Project Development KR LD ? European and National ECR Initiatives Learning BK RW Advisory Group ? Implementation MD VB FC PK + FVDB Conferences DT ? Communication ? LS Co-chair Coordination