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Career Enrichment Series Houston EMBA students Presented to Texas Woman’s University

Business writing skills. Say it. Show it. Business presentations skills. Career development skills. Sell it. Career Enrichment Series Houston EMBA students Presented to Texas Woman’s University By Steve Toms | April 2, 2010 >. > = Press Enter, space bar, or left mouse button. Overview.

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Career Enrichment Series Houston EMBA students Presented to Texas Woman’s University

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  1. Business writing skills Say it. Show it. Business presentations skills Career development skills Sell it. Career Enrichment Series Houston EMBA students Presented to Texas Woman’s University By Steve Toms | April 2, 2010 > > = Press Enter, space bar, or left mouse button

  2. Overview • What’s the current Houston job marketfor those with graduate degrees? • Why do TWU EMBAs need to differentiate themselves? • How does a career enrichment skill-building seriesprovide TWU EMBA graduates an edge in the job market? • What skills are addressed? > > = Press Enter, space bar, or left mouse button

  3. Houston is a highly-educated market • Of 8,438 graduates in 2009, 30% earned degrees in business administration • 346,947 (9.5%) received graduate diplomas • Among bachelor, graduate and doctorates: • 14.1% in Professional/Business Services • 14.5% in Government • 10% in Health Care and Social Assistance • Service-providing industries account for 81% of all jobs in the Houston market > Sources: National Center for Education Statistics 2009 Texas Workforce Commission March 2010

  4. 41 of top 100 Houston employers fall into 3 major categories • 14 Healthcare organizations: 45.7% • 23 Oil & Gas/Chemical companies: 41.0% • 4 Service organizations: 13.4% • Note: TWU EMBA enrollment includes a significant number of those in the non-profit/501C sector. Content/examples should address the needs/interests of this sector > Source: Houston Chronicle survey- 2010

  5. But hiring freezes and downsizing present challenges Sector Total Increase Same Downsized No growth Healthcare 14 8 2 5 50% Oil & Gas/Chemical 23 9 4 10 61% Service-related 4 0 2 2 100% Total: 41 17 8 17 61% Short term: Those with graduate degrees will facecompetition from others seeking to enter the job market What’s the future projection for positions requiring a graduate degree? >

  6. Projected job growth between now and 2016? • Healthcare support occupations will grow 43.8% • Management/Financial positions increase 17.6% • Office/Administrative support sector grows 18.2% Long term: Those with graduate degrees will continueto face competition—even as the job market improves What’s the greatest challenge facing TWU EMBA graduates? > Source: Greater Houston Partnership 2010

  7. The challenge… • TWU’s EMBA curriculum runs parallel to otherEMBA Programs offered in the Houston area • All programs focus on Marketing, Management, Finance, and Accounting (same core courses) • All programs attract a large (and growing) percentage of professionals with 3-7 years of practical experience, many seeking the degree to justify/earn a promotion • How can TWU help its graduates better differentiate and position themselves to compete with graduates from higher profile programs from Rice, Tulane, Cornell, and University of Texas? > Sources: University websites

  8. Employers criticize graduates’ communications skills • 67% of salaried employees have writing and presenting responsibilities, which employers state are “deplorable” • Companies spent an average of $950 per employee for writing and presenting workshops. The private sector expended more than $3 billion on re-training in 2004 • As U.T. MBA communications coach, Steve Toms observedthat other high profile graduate programs are not effectively addressing these skills • A 3-part Career Enrichment Series can provide skills that other programs lack • A Career Enrichment Series gives TWU graduates an edge > Source: CollegeBoard 2004 report on behalf of the National Commission on Writing

  9. 3 sets of incremental skills Components: Career Enrichment Series 1Business writingSay it. 2Business presentations Show it. 3Career development Sell it. Structure and format tips to improve readability and comprehension ofbusiness documents. Organizing and displaying text, data, and imagesto produce results. Organizing and displaying information that keeps audiences turned on and tuned in—especially dataon charts and graphs Emphasis on Capstone projects. Putting it all together. From resumes and cover letters to negotiation tips,how to use the tips from sessions 1 and 2. Skills CD and certificatefor completing 3 sessions. Ex: Tips to increase readabilityand comprehension by 50% Click here to view more tips Ex: Causes of audience tune out;how to keep them turned on Click here to view more tips Ex: Reducing risk with a marketingapproach to resumes, interviewing,and negotiating a job offer Click here to view more tips >

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