Insights and Implications

1. Insights and Implications Stakeholders

2. Our Team Team Members Helen Alford Elizabeth Carnahan Stephen Schlautman Melinda Wilson

3. Our Guiding Questions Guiding Questions • Who are our major stakeholder groups? How does the Girl Scouts create value among these various stakeholder groups? • What are the distinct needs and expectations for each stakeholder group with regard to their relationship with the Girl Scouts? How have these needs and expectations evolved over the last three years? How will they likely evolve over the next three years? • What is the hierarchy of needs among the various stakeholder groups? • Who well do we address the needs and expectations of our various stakeholder groups? (S=Strong, M=Moderate, P=Poor)

4. Our Approach Situation Analysis Approach • Primary Research • Stakeholder Surveys • Girl • Parents • Volunteers Survey • Lapsed Member Survey • Secondary Research • Federal and State Agencies • GSUSA & GSRI Reports • Educational institutions • National Organizations and Foundations • Educational and Research Journals

5. Guiding Question #1 Who are our major stakeholder groups? How does the Girl Scouts create value among these various stakeholder groups?

6. Stakeholders • Tier 1 • Girls • Parents/Guardians • Adult Volunteers • Alumnae • Lapsed Members • Tier 2 • Board of Directors • Staff • Tier 3 • Partner agencies/United Ways • Donors • Prospects • Tier 4 • Partners/Collaborators • Government • Educational Institutions • Community organizations • Business community • Industry partners • Civic Groups

7. Stakeholder

8. Guiding Question #1 How does the Girl Scouts create value among these various stakeholder groups? • Helps girls develop ethical and moral ways. • Helps reduce dropout rate and teenage pregnancy • Helps reduce impact of poverty and helps them to develop a different world view • Helps break the poverty cycle • Promotes healthy relationships • Improves decision-making skills of girls • Provides experiences for girls that change their lives • Helps girls to develop a deeper appreciation for earth conservation • Provides opportunity for donors and volunteers to be involved and help others in a variety of ways

9. Guiding Question #2 What are the distinct needs and expectations for each stakeholder group with regard to their relationship with the Girl Scouts? How have these needs and expectations evolved over the last three years? How will they likely evolve over the next three years?

10. Stakeholder Needs • Girls • Vetted adults to administer GSLE program • A variety of quality programs, using latest technology • Outdoor activities that include modern necessities • Parents/Guardians • Programs that involve a migration of skills that are useful and relevant • Activities that are interesting and helpful for the future of their girls • Volunteers • Mentors and networking opportunities • Training that is current and program materials • A variety of volunteer opportunities that would appeal to diverse demographics (e.g., elderly, technical, non-tech.)

11. Guiding Question #2 12 Basic Needs of Every Volunteer, including Board of Directors • A specific manageable task with a beginning and an end. • A task that matches interests and reasons for volunteering. • A good reason for doing the task. • Written instructions. • A reasonable deadline for completing the task. • Freedom to complete the task when and where it is most convenient. • Everything necessary to complete the task without interruption. • Adequate training. • A safe, comfortable, and friendly working environment. • Follow-up to see that the task is completed. • An opportunity to provide feedback when the task is finished. • Appreciation, recognition, and rewards that match the reasons for volunteering. Source: Little, Helen. Volunteers, How to Get Them: An essential guide for volunteer leaders and staff of professional, trade and charitable organizations. (Panacea Press, 1999)

12. Stakeholder Needs • Staff • Opportunities for continued education and training • Appreciation for their work and that their work has meaning • Alumnae • Information on how they can help to GSSA continue the GSLE (volunteer opportunities or financial support) • Access to a variety of communication methods to stay connected to GSSA to voice their opinions • Acknowledgement (although this is not consciously sought after)

13. Stakeholder Needs • Donors • Informed and and educated about the GSLE program and how their support makes a difference • Involvement (making financial donations or become volunteers) • Acknowledgment and thanked for their donation in a timely manner • Secondary stakeholders - Partners/Collaborators • Reinforcement of teaching and curriculum • Programs and training young people to be good citizens and prepared as future workforce • Joint effort to partner on parallel missions to maximize resources and decrease competition for same funding

14. Guiding Question #2 How have these needs and expectations evolved over the last three years? How will they likely evolve over the next three years?

15. Guiding Question #3 What is the hierarchy of needs among the various stakeholder groups?

16. Hierarchy of Needs Maslow’s Hierarchy of Human Needs

17. Guiding Question #3 Sources: Adapted from Conley, Chip. Peak: How Great Companies Get Their Mojo from Maslow. Jossey Bass, 1st ed. (2007); Volunteer Progression of Needs, www.helpinghelp.org.

18. Guiding Question #4 How well do we address the needs and expectations of our various stakeholder groups? (S=Strong, M=Moderate, P=Poor) • Key (Primary) Stakeholders - M • Internal Stakeholders - M • Secondary Stakeholders - P • External Stakeholders - P

19. Summary of Key Insights & Implications Insights • We need to diversify our funding and revenue generating resources. • We need to relay our mission to stakeholders in a manner that is relevant to them and meets their needs and expectations. Implications • If we diversify our funding and revenue generating resources we will have a stable and secure financial future allowing GSSA to concentrate on proving quality services to stakeholders. • If we relay our mission to stakeholders in a manner that is relevant to them, they will be able to better connect with GSSA and are more likely to become engaged.

20. Summary of Key Insights & Implications cont’d. Insights • We need to be flexible in our programming to meet the changing needs and interests of girls. • We need to stimulate interests and offer programming/training for adult leaders to increase participation, volunteerism and creativity. Implications • If we provide flexible programming, we are more likely to attain and retain girls for a longer period of time and they will stay connected as Alumni. • If we stimulate interests and offer improved programming/training for adult leaders we are more likely to have an increase in participation, volunteerism and creativity.

21. Summary of Key Insights & Implications cont’d. Insights • We need to determine our most important/key stakeholders. • We need to find ways to engage alumni. Implications • If we determine our most important stakeholders, we would be able to develop a more concise and consistent plan to meet their needs and expectations. • If we engage our alumni, they will be vested and are more likely to provide support and get involved. Cultivation is necessary before the ask. People no longer give just to give, they need to feel engaged.

22. Summary of Key Insights & Implications cont’d. Insights • We need to improve our internal and external communication with added focus and use of appropriate technology tools. • We need to create a firm donor and cultivation plan to engage stakeholders. Implications • If we do not effectively use communications tool our stakeholders use, we will not engage them and others will reach them first. This would be a missed opportunity to increase membership, retain interest and increase support. • If we create a firm donor and cultivation plan to engage stakeholders, we are more likely to develop consistent and long-term relationships with increased support over time.

23. Strategic Challenges • Diversification of funding streams and less dependence on product sales • Diversification of programs for girls • Developing a communication/marketing plan for stakeholders in relevant and consistent ways • Relationship building & cultivation of stakeholders with a plan that meets each of their needs • Develop engagement plans similar to industry partners that involve “spreading the net” wide to reach out to more people.

24. Strategic Challenges • Get stakeholders involved in GSLE program in relevant ways, consistently and efficiently, thereby creating momentum to move forward. • Improve awareness and visibility by increasing community and business partnerships and collaborations. • Maintain long-term support of our stakeholders. • Providing a variety of volunteer opportunities to meet interests and expertise. • Develop and implement a plan to engage Alumnae in volunteer and fundraising efforts.

25. Thank you!!