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Insights and Implications

Insights and Implications. Our Own Realities Team. Our Team. Ramona Hill Barbara Howard Nancy Greenwood Nancy Melkerson Holiday Rigdon Alec Yasinac. Our Guiding Questions. Finance

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Insights and Implications

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  1. Insights and Implications Our Own Realities Team

  2. Our Team • Ramona Hill • Barbara Howard • Nancy Greenwood • Nancy Melkerson • Holiday Rigdon • Alec Yasinac

  3. Our Guiding Questions Finance • What are the critical performance measures for our organization – those which will demonstrate our financial health? • What are the 5-year trends on these critical measures and what conclusions can we draw from these trends? • In which activities are we performing well financially? Where are we underperforming? What are the root causes of these loosing propositions?

  4. Our Guiding Questions Programs • What is our mix by program type, age, demographics, troop vs. non-troop and location? • What are the key trends on these dimensions and how likely are they the evolve? • What are the trends on paid staff vs. volunteers? • What are the trends on program outcome measures by age and program type?

  5. Our Guiding Questions Volunteers • What are the key trends with adult volunteers? • Things to consider: • Trends on the number of volunteers • Demographic Mix • Percentage with full-time jobs • Percentage with daughters in Girl Scouts • Volunteer hours per week

  6. Our Approach • Discuss the approach you used in your Situation Analysis: • Because our guiding questions were data driven, our team utilized Secondary Research, gained from council documents and data, almost exclusively.

  7. Summary of Key Insights Finance • GSSA is too reliant on the cookie sale for funding. • GSSA can’t rely on Girl Scout families to supplement its income. • Grantors are not as generous as they once were. • Girl Scouts of the USA and GSSA must create a culture of philanthropy. • The economy, in general, has been in a decline in recent years. • Fundraising opportunities are limited because our cookie sale makes potential donors feel as though they already have made a donation.

  8. Summary of Key Insights Program • Program events are more council driven than troop driven. • Events are offered primarily to K5-5 grades (which represents the majority of our members), not older girls. • Older girls are not utilized as volunteers for program events on a wide-scale basis. • Program events are often are located in one council area. • Programs events can be difficult to replicate for volunteers. • Most volunteers do not offer to assist with programs. • More visibility for Girl Scout community service projects and events is needed.

  9. Summary of Key Insights Volunteer • Adults look for contained opportunities, as opposed to long-term commitment. • Adults are unaware of short-term volunteer opportunities.

  10. Strategic Implications These insights are changing the rules of success because: • GSSA must become more profit-oriented, while keeping the Girl Scout mission alive. • GSSA must define the success of the Girl Scout Leadership Experience (GSLE) in terms of outcomes. • GSSA volunteers are implementing the GSLE and we are dependent upon them for outcomes. • Quality of volunteers and training is increasingly important

  11. Strategic Implications Opportunities • New markets from which to target quality volunteers. • Meaningful opportunities to bring in new donors, specifically alumnae, and community collaborations are available. • With the incorporation of more volunteers into program planning, we can offer many more events to girls in various pathways.

  12. Strategic Implications Threats • We risk not recruiting enough volunteers to carry out the Girl Scout Leadership Experience and alienating long-time volunteers, who may leave the Movement. • Lack of success in finding new revenue outlets and changing the Girl Scout culture of philanthropy could be disastrous for the organization.

  13. Strategic Challenges • GSSA must develop a culture of philanthropy to provide long-term financial stability for the organization. • GSSA must make programs replicable and involving more volunteers (from various areas – traditional troops, pathways and college students) in their presentation. • GSSA must take contained volunteer opportunities and transform them into a meaningful Girl Scout Leadership Experience.

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