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Paper #1 Summary

Paper #1 Summary. Introduction to CMC 9/2012 GQ Magazine Ad Textual Analysis Jack Spallone 9/17/2012. Demographic. 6.5 Million Person Audience 4:1 Male to Female Ratio 25% HHI More Than 100k 83% Viewership 18-49 in Age 49% Managerial/Professional 70% College Educated

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Paper #1 Summary

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  1. Paper #1 Summary Introduction to CMC 9/2012 GQ Magazine Ad Textual Analysis Jack Spallone 9/17/2012

  2. Demographic • 6.5 Million Person Audience • 4:1 Male to Female Ratio • 25% HHI More Than 100k • 83% Viewership 18-49 in Age • 49% Managerial/Professional • 70% College Educated • 6:4 Single to Married Ratio

  3. “Through a textual analysis of the September 2012 issue of GQ, this paper argues that a deviation between aspiring men and successful men viewership is exemplified in a particular pharmaceutical advertisement.” Thesis Statement

  4. Signifiers • Unlike most GQ ads, this one does not market a luxury item • There is not a male, or even an attractive female in the ad, suggesting that this product is for married men; therefore being apart of the older demographic – the ones who have attained success. • Although a woman is pictured, the POV is that of a married males, there by fortifying the older demographic target • Unlike most other ads in GQ, this one does not display a fantasy lifestyle. The deviation from that is an example that this is for a man who has attained a luxurious lifestyle, not one who aspires it. • The tagline “Because Sleep is a Beautiful Thing” again implies that this is for a hard working man who does not desire a grandiose lifestyle, but rather a man that needs rest from working so hard to maintain that lifestyle.

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