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ELC 498 Course Overview

ELC 498 Course Overview. DAY 2 Technological Drivers of Change. Agenda. Questions?? Blackboard 1st Perspective Technological drivers of change. 4 Perspectives. Technological Drivers Of Change Creating Value: Economics Of Internet-based Commerce

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ELC 498 Course Overview

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  1. ELC 498 Course Overview DAY 2 Technological Drivers of Change

  2. Agenda • Questions?? • Blackboard • 1st Perspective • Technological drivers of change

  3. 4 Perspectives • Technological Drivers Of Change • Creating Value: Economics Of Internet-based Commerce • Capturing Value: Market Structure And Competition • Creating And Capturing Value In The Supply Chain

  4. Key Technology Components Pre-Internet

  5. Key Technology Components With Internet Information Flows

  6. Key Technology Components Post-Internet

  7. Internet and World Wide Web • The Internet • WWW • JAVA • Search Engines Portal and growth

  8. The Internet • ARPA -> ARPANET • Packet Switching • More networks appear • NSFnet • JANnet • BITnet • TCP/IP (1974) • “One protocol to glue them all”

  9. Internet Growth

  10. WWW • HTTP & HTML • Tim Berners-Lee • MOSIAC • Marc Andreesen

  11. JAVA • Interactivity • Client Side  applets • Server side  servelets • Portability • Runs in JVM

  12. Search Engines, Portals & Growth • Needle in the haystack problems • Directories (Yahoo!) to Search Engines (Google) • 1.2 Billion users • 100 Million web sites • 120:1

  13. Growth

  14. The Internet and WWW -> Platform for eCommerce • Reach • Flexibility and ease of Use • Personalization • Interactivity • Asynchronous communication • Encyclopedic nature • Richness

  15. Advances in Computers and Enterprise Systems • Moore’s Law – • Power to the desktop (then to the appliance?) http://www.intel.com/technology/mooreslaw/index.htm

  16. Enterprise Resource Planning Systems • Client server replacement for the mainframe and legacy systems • Complexity folds in to “one size fits all” solution • Based on Intranet (extranets) • Digital nerve center for the entire enterprise • SAP & Peoplesoft

  17. Customer relationship management • Began with the database • Rolodex on steroids • Sales force automation • Customer service and support • Usually tied to ERP system

  18. Logistics and fulfillment • Capture the items and quantity desired (shopping cart) • Apply promotional pricing  advise consumer • Notify if out of stock, date of likely shipping • Check with suppliers (drop ship?) • Obtain shipping and billing info • Determine special requirements • Delivery options? • Delivery timing? • Partial deliveries OK?

  19. Logistics and fulfillment • back-orders? • Computer Shipping and handling costs • Total Cost? • Determine credit worthiness • Get Credit card info • Advise consumer if credit rejected • Complete transaction  provide customer with order number • Clear transaction with credit card processor • Update inventory or ERP • Deliver order.

  20. Logistics and Fulfillment • Shipping • Outsource? • UPS, FEDEX, DHL, USPS • In house • Distribution centers • Vehicle fleet • “Last Mile” Problem • Small number of parcels miles apart to individuals who may not be home

  21. Summary • Internet-> WWW • Computer systems • ERP • CRM • Procurement and fulfillment logistics • Who there and what are they doing there? • All this happened in the last 20 years

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