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Kaufman Web Design

Kaufman Web Design. The Basics of Search Engine Optimization (SEO). Paul Kaufman. We will cover…. What is Search Engine Optimization? Top four SEO methods to improve your search engine rankings The Dark Side of SEO A Prize Drawing…. What is SEO?.

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Kaufman Web Design

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  1. Kaufman Web Design The Basics of Search Engine Optimization (SEO) Paul Kaufman

  2. We will cover… • What is Search Engine Optimization? • Top four SEO methods to improve your search engine rankings • The Dark Side of SEO • A Prize Drawing…

  3. What is SEO? • Enhancing a site’s search engine rankings through internal and external methods. • Two areas: • Organic • Pay Per Click/Paid Inclusion

  4. Why Is SEO So Important? • Most people now use the Big Search Engines • Pre-qualified customers/viewers • 85% of consumer traffic comes through organic listings

  5. Without SEO…

  6. So Why is SEO Important to Technical Communicators? • Help people find your information • It’s not all about selling things…

  7. The Big 4: Number One • Keyword Analysis • Start with a list of phrases • www.WordTracker.com • Research phrases that are popular yet have low competition • Whittle down to a short, targeted list

  8. The Big 4: Number Two • Build a “Easy to Navigate” website • Why? Spiders crawl the web • Create lots of ways to link around your site • Don’t rely on JavaScript for all linking • Create a site map • Dynamic sites can be challenging

  9. The Big 4: Number Three • Get other Relevant web sites to link to yours • Inbound links help (Google loves ‘em) • Stay within your niche • Nicely request links from other site owners • Include key phrase as part of the link • Example: “Find helpful WordPerfect hints at Bill’s House of Tips”

  10. The Big 4: Number Four • Create Keyword-Rich Text-heavy Website • Use your key phrases naturally in text • more text better than less text • The Golden Rule: Make it USEFUL and they will come! Useful Sites WILL rank high!

  11. And the Rest… • Create alt tags for all images (use the keyphrases) • Create great Meta Tags • Meta Title • Meta Description • Meta Keywords • Pay per Click • Fast inclusion • Use to augment organic efforts • Expensive

  12. The Dark Side of SEO • Keyword stuffing • Hidden text or links (same color as background) • Very small fonts • Cloaking In the long run, more harm than good

  13. Let’s Recap: The Four Things • Keyword Analysis • Design a User-Friendly Site • Build Up Those Inbound Links • Make it Useful (Keyword-rich Content) The high rankings will follow…

  14. Raffle for a Copy of WebPosition Gold 3!

  15. Q&A Time Paul Kaufman www.KaufmanWebDesign.com Pkaufman@pkwd.net 919-620-5752

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