1 / 20

Visual principles

Visual principles. What choices do GRAHPIC DESIGNERS make when trying to create an EYE-CATCHING AD ?. Simplicity & Clarity. The brain can recognize an ad or message more quickly and easily if it is SIMPLE .

bairn
Download Presentation

Visual principles

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Visual principles • What choices do GRAHPIC DESIGNERS • make when trying to create an • EYE-CATCHING AD?

  2. Simplicity & Clarity The brain can recognize an ad or message more quickly and easily if it isSIMPLE. Simple, CLOSED SHAPES are easier to process than more complex lines or OPENdesigns

  3. Simplicity & Clarity MORE INFORMATION or DETAIL means more information to process. MORE COLORS and SHAPES make the cover more likely to CONFUSE the viewer. This example is simple and clear.

  4. How do I apply this to My AD? SIMPLICITY CLARITY … help us to recognize the important on a book cover more immediately. SIMPLE FONTS SIMPLE COLOR SCHEME SIMPLE DESIGN

  5. Visual hierarchy When it comes to selling more copies of the book… What is MOST important? What is LESS important? What is LEAST important?

  6. Visual hierarchy What’s MOST important should be IMMEDIATELY visible. (think about what would “sell” more copies of the book – the title, the author, the award?) And… what’s MOST important should be visually EMPHASIZED.

  7. emphasis Emphasis means making things STAND OUT so people NOTICE them! Emphasize by SIZE Emphasize by COLOR Emphasize by PLACEMENT

  8. emphasis Emphasize by SIZE Emphasize by COLOR Emphasize by PLACEMENT

  9. emphasis Emphasize by SIZE Emphasize by COLOR Emphasize by PLACEMENT (right smack in the middle!) Hey! The series name is also emphasized by color (blue against yellow).

  10. Creating your ad SIMPLICITY CLARITY VISUAL HIERARCHY EMPHASIS • Identify the HIERARCHYof the information (what do you want viewers to NOTICE first, second, last?) • Create a SIMPLE, CLEARdesign that communicates the information using both WORDS and IMAGES • EMPHASIZEthe most important information through size, color, or placement

  11. Let’s look at a few more examples…

  12. Example of simplicity and clarity Simple colors Simple fonts Clear, uncluttered design

  13. Example of simplicity and clarity Clear, uncomplicated image Simple colors (nothing distracting) Simple font

  14. Example of visual hierarchy Biggest font for message you should notice first Medium font for additional information Small font for less important details

  15. Example of emphasis by size Your mind focuses first on the biggest images Girl Award Title RESULT: Your mind makes a connection: This title is about this character. It’s gotta be good if it won an award!

  16. Example of emphasis by color The title stands out in its colorful frame/background The cheerful colors suggest that it’s going to be a feel-good book

  17. Example of emphasis by color The author, title, and award stand out in a bright color on dark background The dark blues/blacks suggest that it’s going to be a slightly spooky book

  18. Example of emphasis by Placement Luke is placed in the front (foreground) so he is emphasized as the main character

  19. Example of emphasis by placement Greg’s sad face is placed in the CENTER of the cover to make you notice his misery

  20. Your anti-tobacco ad Your own ad should include The fact(s) you researched The image you manipulated …in a design that uses the principals I showed you in this PowerPoint!

More Related