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Industrial Relations and You. Rachel Schafer, Miyoko Tsubamoto , Gabriel Hernandez Chang, Rebecca Miller David Patterson (chair), Kurt Keutzer , Jan Rabaey November 2011. What does Industrial Relations Office (IRO) do?. Fosters faculty-industry collaboration. Facilitates
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Industrial Relations and You Rachel Schafer, MiyokoTsubamoto, Gabriel Hernandez Chang, Rebecca Miller David Patterson (chair), Kurt Keutzer, Jan RabaeyNovember 2011
What does Industrial Relations Office (IRO) do? Fosters faculty-industry collaboration • Facilitates • student-industry • matchmaking • Builds the Berkeley EECS brand
Outline • Info sessions • Entrepreneurship on the Rise in EECS • Leadership Workshop December 5 and 6 • BEARS Thur Feb 23 (Talks in AM, Lunch/Open House PM) • IRO staff will organize on campus workshops, conferences, retreats • Increasing Industrial Support 101
IRO Coordinated Student Recruiting Sessions (Infosessions): ~2555 show up (so far) Weekend: Facebook Trivia Night (100) Weekend: Facebook Hackathon (150)
Entrepreneurship in EECS • Faculty Retreat Nov 2010: EECS faculty embrace entrepreneurship • Poll: Entrepreneurship/start-ups positive for students and faculty • Most faculty join retreat break-out on start-ups! • Course “Profiles of Entrepreneurship in EECS” Spring 2011 • Organizer Kurt Keutzer + talks by • 6 Faculty: Eric Brewer, Kris Pister, Alberto-SangiovanniVincentelli, Ion Stoica, Eli Yablonovich, AvidehZakhor • 2 Students: ArloFaria, Matthew Moskowitz, • 3 Alumni: Kevin Brown, Mike Olsen, HamidSavoj • Improved relationship with Haas under new Lester Center Director Andre Marquis • Please make sure that we know what you and your students are up to: i.e. that the list of faculty, student, and alumni start-ups is up to date: • http://www.eecs.berkeley.edu/IPRO/entrepreneur.html
1st Berkeley EECS Entrepreneurial Meetup • November 30 @ Cloudera in Palo Alto • 70 people registered: 20 Alumni, 6 Venture Capitalists, 4 EECS Faculty, 40 EECS PhD students • http://csge.berkeley.edu/meetup • Organized by grad students: Sarah Bird, Ariel Kleiner, Andy Konwinski, Andrew Krioukov • Supported by IRO, including bus from/to Berkeley • Greylock (VC) sponsoring food, drink • 7:00 pm, Overview of CSGE and entrepreneurship at UCB • 7:05 pm, Graduate student founders’ perspectives • Kuang Chen, Captricitywww.captricity.com/ • David Wong, Hybrid Wisdom Labs hybridwisdom.com/ • 7:20 pm, An alumnus founder’s perspective, Mike Olson, Cloudera cloudera.com/ • 7:25 pm, General networking
Leadership Skills Workshop for Faculty • Instructors: Prof. Charles Leiserson, MIT CSAIL, and Chuck McVinney, McVinney & Company • At Berkeley December 5 and 6 Monday and Tuesday • 8AM to 5:30PM; breakfast and lunch provided • IRO will handle logistics • Will receive survey in email soon to fill out survey in advance to understand your style, preferences; must fill out before workshop since will do work • 27 faculty signed up (costs $500 if don't show up!)
Berkeley EECS Annual Research Symposium (BEARS) • Old BEARS • Research presentations by newly hired faculty • Recent “best paper” award winning presentations • Topical research presentations • Targeted for individual contributors in industry • Lackluster attendance • New BEARS • Broad surveys of topics (e.g. Machine Learning and Big Data) by well established faculty (e.g. Michael Jordan) • Targeted for executives, mid-level managers, media, and venture capitalists • Great attendance!
BEARS builds Berkeley Brand Targeted higher-level industry visitors (e.g. director), media, and VCs
2 23, 2012 Big Data and Berkeley Bringing Intelligence to Tomorrow’s Client/Cloud Platform • Big Data and Machine Learning (tentative) – Michael Jordan • Big Data and Autonomous Flying Vehicles (tentative) - Claire Tomlin • <still negotiating with others> • Hot topics: a dozen 5 minute reviews of centers by lead grad students (or faculty)
IRO Conference Planning • Make it easier to hold workshops and conferences at Berkeley • Alternative to ambushing staff with surprise event • IRO event planning team offers logistical planning and coordination for the organization of your conference • Services include site online registration, audio/visual set-up, catering, lodging and transportation arrangements. • Base rate: $1000 per day of event(1 day = $1k, 3 days = $3k) • Room charges, food, … extra • Full cost depends on: Number of people, Complexity of logistics, …
Proven Path for Industry Support (1/3) • Group of faculty gets together to discuss topic of mutual interest • Either N-year Project (AMP, Par Lab) orTopic-based Center (Graphics, Prog. Lang.) • Produces draft of Technical Report “A Berkeley View of ___” or “A Case for ___” • Draft gets many reviewers, including industry, and substantially revised before debut • Report debuts at BEARS, possibly with talk
“A Berkeley View of …” TR • The Landscape of Parallel Computing Research: A View from Berkeley, December 18, 2006, 56 pages, T.R. EECS-2006-183 • Krste Asanovic, RasBodik, Bryan Catanzaro, Joseph Gebis, Parry Husbands, Kurt Keutzer, David Patterson, William Plishker, John Shalf, Samuel Williams, Katherine Yelick • Met 2 hours every 2 weeks for ~20 months • 1st draft to 40+ reviewers, 2-3 months to revise final draft • 30,000+ downloads, ~1000 Citations according to Google • Led to CACM article, “A View of the Parallel Computing Landscape” in October 2009, 41 citations, 6,000 downloads in last 12 months • TR much more influential than refereed CACM article • Led to Par Lab: • 5 year award from Intel/Microsoft + 6 affiliates: National Instruments, NEC, Nokia, NVIDIA, Samsung, Sun/Oracle
“A Berkeley View of …” TR • Above the Clouds: A Berkeley View of Cloud Computing, February 10, 2009 (BEARS), 23 pages, T.R. EECS-2009-28 • Michael Armbrust, Armando Fox, ReanGriffith, Anthony Joseph, Randy Katz, Andy Konwinski, Gunho Lee, David Patterson, Ariel Rabkin, Ion Stoica, andMateiZaharia • Met 1.5 hours every week for ~6 months • 1st draft to 30+ reviewers, 2 months to revise final draft • 60,000+ downloads, 1300 Citations according to Google • Led to CACM article, “A View of Cloud Computing” in April 2010, 10,000 downloads in last 12 months • TR much more influential than refereed CACM article • Led to Cloudera, eBay, Intel, SAP joining RAD Lab as affiliates
Proven Path for Industry Support (2/3) • Hold Open House at BEARS about X • Talk to people about X during Open House • Ask if interested going to later meeting on X • Hold retreat on X in Spring / Summer • Invite interested BEARS attendees • (IRO can help organize 1st retreat) • Note: Company’s interest in research vs. hiring students when graduate ~ 51% vs. 49%
RESEARCH RETREATS • N companies come to you, not vice versa • Creates 2 deadlines / year • Students practice giving talks • Key piece is feedback at end • Can change minds of faculty! • Helps with technology transfer • Enhances group’s reputation • Builds team spirit (all work & play together) • Always amazed of value after its over Most important technique to help run project/center with ≥ 3 faculty, ≥ 10 grad students
1st Visual Computing Lab Retreat • Organized by IRO • Wed October 5 to Fri October 7, 2011 in Bodega Bay • 7 Industrial Guests:Adobe, Google, Intel, Microsoft Research,NVIDIA, Pixar Animation Studios, Walt Disney Animation Studios • 7 Faculty, 23 students and postdocs, 2 staff • Cost ~ $20k • Faculty believe it will lead to funding • Plan to do another next year
Proven Path for Industry Support (3/3) • During/after successful retreat, ask industry guests if want to “participate” in project • Q: “How can we participate?” • A: “Support 1 or 2 grad students” • Q: “How much does 1 grad student cost?” • A: “ $75K if donation; $100K if contract (higher overhead, hassle)” • Q: “IP policy?” A: “NERF if patent, BSD if SW” • 12 months: Resident $49k, Non-Resident $64k + 15.5% tax on donations, 35% tax on contract • Salary, benefits, tuition, and network access fee only(+ overhead of 53.5% => Tax of 53.5%/153.5% ~ 35%)
IRO Summary • Infosessions and BEARS • Entrepreneurship support • Help with workshops, conferences, retreats (e.g., Leadership skills) • Strategy to increase industrial support for EECS • Make faculty team (project or area) to form vision, plan • Share vision and make contacts at BEARS • Organize 1st retreat with IRO help, inviting industry • Ask if want to participate in vision by sponsoring graduate students • Repeat: share at BEARS, invite to retreat,ask to participate