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Policy & Media Issues

Policy & Media Issues. Ginger Park, MS Kansas Dept of Health & Environment Tobacco Use Prevention Program. Main Topics . Tobacco-free policies Schools Fairs & Rodeos Tips for Working with the Media Earned Media Tools. Tobacco-free Policies. Tobacco-free not smoke-free

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Policy & Media Issues

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  1. Policy & Media Issues Ginger Park, MS Kansas Dept of Health & Environment Tobacco Use Prevention Program

  2. Main Topics • Tobacco-free policies • Schools • Fairs & Rodeos • Tips for Working with the Media • Earned Media Tools

  3. Tobacco-free Policies • Tobacco-free not smoke-free • Working toward policies is not lobbying • Policies help change social norms • Policy changes increase public support of CIA ordinances • Policies can be implemented at schools, fairs, rodeos and businesses

  4. School Grounds Policy • In North Carolina 86 of 115 school districts have 100% tobacco-free school policies • If a tobacco-growing state can do this, so can we!

  5. Strong School Grounds Policy • Prohibits tobacco use on all school grounds and school-owned property 24 hours a day 7 days a week • Covers students, staff and visitors • Includes enforcement • Uses signage to advertise policy. • Offers a cessation program for violators. • Prohibits tobacco industry advertising, marketing and sponsorship on school property, at school functions and in school publications. • Prohibits tobacco-related gear or paraphernalia.

  6. Steps to School Policy • Assess current policy • Find allies to change policy • StuCo, health committee, PTO • Draft a new policy • Present to school board • Plan implementation • Communicate policy to school & community • Implement the policy • Conduct on-going advocacy efforts & policy evaluation

  7. Enforcement of School Policy Visitors • Inform community through newspaper, newsletters, Web sites, signs on school grounds • Present policy in positive light • Gentle reminder to visitors • Policy reminder cards that can be handed to a visitor who is violating the policy • Encourage members of student organizations, PTO, & other groups to remind spectators of the policy • Visibility of law enforcement at events

  8. Tobacco-Free Fairs & Rodeos • First steps are to work for a tobacco-free day • NASCAR removed the Winston Cup! • Start by reviewing current fair policies and local rodeo sponsorship guidelines • Find allies • 4-H, Boys and Girl Scouts, others

  9. Tobacco-Free Fairs & Rodeos • Schedule a meeting with the fair board or rodeo organization • Before the meeting organize your arguments and people • Have kids help present • Present your idea – have a draft policy ready

  10. Earned Media • Free Media coverage • Valuable! • News stories • Editorials • Letters to the Editor • Public Service Announcements • Web sites

  11. Working With the Media • Reporters are looking for stories • You are helping them • Send them information with news value • “Good News” is often appealing • Being informed, friendly and concise is key

  12. When Reporters Call You • Return calls quickly • Find out their deadline • Find out what info. they need and call them back • Take a few minutes to gather your thoughts • OK to say “I don’t know” • Don’t try to wing it

  13. Letters to the Editor • Can be written by anyone • This is the place for opinion • Organize different people to send letters • Give them the topic and a few points to stress • Could organize a campaign to send a different letter weekly

  14. Key Points • Policies make a difference • Youth can have a big influence • Fairs & Rodeos – start with a tobacco-free day • Media can help spread the word and increase public support • Media need you

  15. Resources • TUPP staff • gpark@kdhe.state.ks.us, 785-296-1118 • www.kstask.org • www.nctobaccofreeschools.com • www.bucktobacco.org • www.throughwithchew.com • www.tobaccofreekids.org

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