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Media Studies

Media Studies. John Keenan j.keenan@worc.ac.uk. Media Day. 9.15-10 .15 Why media studies? 10.30-11.15 Seven areas of media s tudies 12.15-1.15 Semiotics 1.30-3 Film Narrative 3-4 Film Genre http://mediaday2013.wordpress.com/. Learning Outcomes

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Media Studies

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  1. Media Studies John Keenan j.keenan@worc.ac.uk

  2. Media Day 9.15-10 .15 Why media studies? 10.30-11.15 Seven areas of media studies 12.15-1.15 Semiotics 1.30-3 Film Narrative 3-4 Film Genre http://mediaday2013.wordpress.com/

  3. Learning Outcomes • By the end of this day you should: Be able to recount 5 reasons media is taught in schools Be able to identify 5 main thinkers in media studies tradition Be able to list 5 subjects media studies ‘steals’ from Be able to recall the 7 areas of media studies Be able to recall 2 subjects for each area Be able to identify 3 main media exam bodies Be able to identify 1 subject in a syllabus Be able to teach 3 lessons in the subject

  4. Why I’m here

  5. Media studies - no Some experience – GCSE, teach it now, read books on it Confident – studied it at A level/university

  6. Media studies is a field not a subject (James Halloran) Study of a phenomenon – what do you know?

  7. 19th Century • Matthew Arnold modelled • T S Eliot

  8. 19th Century Robert Lee Joseph Pullitzer

  9. 1920s-1930s Walter Lippmann Harold Lasswell

  10. 1920s-1930s • Ferdinand de Saussure

  11. 1920s-1950s Jacques Lacan Sigmund Freud

  12. 1920s-1930s • Theodor Adorno Herbert Marcuse

  13. 1920s-50s Vladimir Propp TzvetanTodorov

  14. 1950s-60s Richard Hoggart Raymond Williams

  15. 1960s Stephen Spielberg Francis Ford Coppola New Hollywood

  16. 1950s-1970s • Louis Althusser Roland Barthes Claude Levi-Strauss

  17. 1960s-1980s Frederic Jameson Jean Baudrillard Jean Francois Lyotard

  18. Today... Noam Chomsky

  19. 1960s Cultural Studies Leeds University (Granada Fellowship) Birmingham University Centre for Contemporary Cultural Studies Leicester University Centre for Mass Communication Research Glasgow University Glasgow University Media Group 1970s Communication Studies Sheffield Polytechnic Coventry Polytechnic 1970s Film Studies Cardiff University 1980s-90s Media Studies

  20. What is media studies? English art media studies psychology sociology business studies

  21. Pedagogy

  22. Why not media studies? “I am afraid that the interests of our children are not served either by some of the examination boards…They’d give us Chaucer with chips, Milton with mayonnaise. Mr Chairman, I want William Shakespeare in our classroom, not Ronald McDonald.” Education Secretary John Patten speaking at the Conservative Party Conference, 1992 “I’d be far more interested in seeing someone with a Law degree. […] As far as I know I’ve never interviewed anyone with a Media Studies degree.” Veronica Wadley, Editor, The London Evening Standard: “We could always name two A-Levels we would rather have. [The skills developed by Media Studies] are not relevant to the sort of courses we offer.” Dr Geoff Parks, director of admissions, Cambridge University: ‘discriminate and resist’ http://english.oxfordjournals.org/cgi/reprint/51/199/1.pdf http://www.mediaedassociation.org.uk/

  23. The future? Digital English - Cultural Studies

  24. Put OUT sign up when out

  25. Which word has one syllable? Which word has one syllable? Out of which country did the academic study of the media NOT spring? UK Australia A: B: USA Switzerland C: D:

  26. B Australia

  27. Which word has one syllable? Which word has one syllable? Who coined the term, ‘semiotics’? Roland Barthes Jacques Lacan A: B: Ferdinand deSaussure Herbert Marcuse C: D:

  28. C deSaussure

  29. Which word has one syllable? Which word has one syllable? In which decade was media studies created? 1970s 1980s A: B: 1990s 2000s C: D:

  30. B 1980s

  31. Which word has one syllable? Which word has one syllable? Who called for a study of journalism in the 19th Century believing it to be a foundation of democracy Robert Lee General Mustang A: B: John Coltrane Theodor Adorno C: D:

  32. A Robert Lee

  33. Which word has one syllable? Which word has one syllable? Who said ‘discriminate and resist’? T S Eliot Matthew Arnold A: B: F R Leavis Richard Hoggart C: D:

  34. C F R Leavis

  35. Which word has one syllable? Which word has one syllable? Which university started the first cultural studies course in the UK Leicester Cardiff A: B: Glasgow Leeds C: D:

  36. D Leeds

  37. Which word has one syllable? Which word has one syllable? Which of the following subjects does media studies NOT ‘steal’ from? history business studies A: B: art psychology C: D:

  38. A history

  39. Which word has one syllable? Which word has one syllable? Which of these is NOT a postmodern thinker? Jean Baudrillard Francois Lyotard A: B: Frederic Jameson Jacques Lombard C: D:

  40. Jacques Lombard

  41. Which word has one syllable? Which word has one syllable? Who is this? Levi-Strauss Marcuse A: B: deSaussure Hoggart C: D:

  42. A Levi-Strauss

  43. Which word has one syllable? Which word has one syllable? Which American studied the media with a view of perfecting its persuasive powers? Walter Lipsucker Harold Lasswell A: B: Noam Chomsky Herbert Mead C: D:

  44. B Harold Lasswell

  45. Which word has one syllable? Which word has one syllable? Who wrote ‘Ways of Seeing’? Judith Williamson Stuart Price A: B: Noam Chomsky John Berger C: D:

  46. D John Berger

  47. Which word has one syllable? Which word has one syllable? Who first coined the term, ‘manufacturing consent’? Noam Chomsky Harold Laswell A: B: Theodor Adorno Walter Lippmann C: D:

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