ROI Communication Capabilities Presentation

1. ROI CommunicationCapabilities Presentation August 2007

2. As old as civilization Fundamental to who we are Essential for how we interact Increasingly important to business success “Ask a group of employees about communication at work… You will soon discover that communication is like the air they breathe. It’s the climate they work in and the process by which work gets done.” Roger D’Aprix Author and Internal Communications Pioneer Communication is… ROI Communication Capabilities Presentation

3. Communication Matters And we are passionate about it We are ROI Communication ROI Communication Capabilities Presentation

4. About ROI Communication • The ROI team is composed of more than 60 professionals with experience at the highest levels of business, government and the media • We are a dynamic company committed to excellence and integrity in everything we do We are an internal communication consulting firm focused on helping large organizations adapt and succeed in times of change. We work with our clients to design and execute proactive communication strategies that engage employees, enhance leadership credibility, and improve business performance. ROI Communication Capabilities Presentation

5. Audience Segmentation Intranets Pulse Surveys Blogs Journey Maps RSS Feeds Communication Audits Manager Toolkits Social Networking Communication Coaching Meeting Facilitation Speechwriting Event Planning Message Development Surveys Focus Groups Print Collateral Webcasts Instructional Design Webinars Podcasts Interim Staffing Wikis Project Management Our Tools and Capabilities Audience Segmentation Intranets Pulse Surveys Blogs Journey Maps RSS Feeds Communication Audits Manager Toolkits Social Networking Communication Coaching Meeting Facilitation Speechwriting Event Planning Message Development Surveys Focus Groups Print Collateral Webcasts Instructional Design Webinars Podcasts Interim Staffing Wikis Project Management ROI Communication Capabilities Presentation

6. What We Do Communication strategy and planning Change communication Internal branding Employee engagement Communicating business strategy Leader and manager communication Communication governance Communication measurement Interimstaffing ROI Communication Capabilities Presentation

7. Change Communication Change Communication Are you surfing the wave of organizational change? Our work with you • Articulate leadership’s vision • Tell the story with honesty and clarity • Align messaging • Create communication and engagement strategies that move employees from awareness through behavior change • Guide managers to lead the change • Gather metrics that illustrate and track business results Outcome An organization where everyone understands the change and is ready to get on board ROI Communication Capabilities Presentation ROI Communication Capabilities Presentation June 2007

8. Communication Strategy and Planning Are you planting the seeds to develop an integrated communication strategy? Our work with you • Engage teams in an interactive process to capture current state and create the future state vision • Perform a communication audit and stakeholder analysis • Create strategic project plan to orchestrate the process with clear definition of dates, vehicles and accountabilities • Draft messages and action plans that drive understanding and behavior change • Define leaders’ and managers’ communication roles • Set and measure success targets Outcome A strategy and plan to achieve measurable communications that engage employees and strengthen the business ROI Communication Capabilities Presentation ROI Communication Capabilities Presentation August 2007

9. Employee Engagement Are you looking for ways to encourage employees to spread their wings? Our work with you • Assess current employee engagement through quantitative and qualitative methods • Identify employee engagement drivers • Develop engagement plan that supports business goals • Deliver communications that intrigue, inform and excite employees • Design workshops to educate leaders and managers on their role in employee engagement Outcome Employees actively give their all at work ROI Communication Capabilities Presentation

10. Communicating Business Strategy Are you helping your employees keep their eyes on the prize? Our work with you • Assess current understanding and support of the business strategy • Define measurable communication objectives • Create a compelling story that brings the business strategy to life • Ensure that the story addresses the reasons for the strategy from a marketplace perspective • Identify the appropriate communication approaches to tell the story • Design tools to help leaders and managers connect the business strategy to each employee’s work Outcome Leaders, managers and employees all follow a coordinated path to business success ROI Communication Capabilities Presentation

11. Leader and Manager Communication Leader and Manager Communication Are your leaders, managers and employees singing from the same song sheet? Our work with you • Develop a framework that clearly defines leaders’ and managers’ communication roles • Design and facilitate leadership meetings • Develop plans and tools to help leaders and managers communicate effectively with and get input from employees • Create custom approaches to improve leader and manager communication skills • Write dynamic speeches and presentations for leaders Outcome Aligned leaders and managers who effectively communicate with one another and their employees ROI Communication Capabilities Presentation ROI Communication Capabilities Presentation

12. Internal Branding Do your employees champion your company’s spot in the marketplace? Our work with you • Create alignment of external, internal and recruiting brands • Draft internal brand messages • Develop inspired design and creative direction • Design and deliver brand training and workshops • Create tools, vehicles and programs to promote brand-right behavior • Extend the internal brand to processes such as recruiting, onboarding and performance management Outcome Employees live the brand internally so customers experience it externally ROI Communication Capabilities Presentation

13. Communication Measurement Are you hitting your numbers? Our work with you • Identify communication success factors and measure effectiveness • Assess communication tools, events and activities • Conduct organizational surveys, communication audits, pulse surveys, interviews and focus groups • Design and conduct benchmarking research • Perform in-depth analysis, focusing on communication objectives and audience segmentation • Create targeted recommendations for action, resulting in strategic and measurable outcomes Outcome Measure and demonstrate the impact of the organization’s investment in communication ROI Communication Capabilities Presentation

14. Communication Governance Are you eager to blaze the trail? Our work with you • Establish a communication philosophy and set of guidelines to manage how communication takes place within your organization • Audit and map all communication flows by business, function and region • Define communication roles and responsibilities across the organization • Create a process to ensure alignment of organization-wide communication • Design and facilitate a cross-business internal communication governance team Outcome Employees receive and exchange information when and how they need it ROI Communication Capabilities Presentation

15. Interim Staffing Do you need help filling someone’s shoes? Our work with you • Seamlessly supplement your communication team as needed, including: • Transitioning the communication function to meet new business needs • Delivering complimentary skills and capabilities not presently available in-house • Providing short-term support while permanent roles are being filled • Staffing up for a major initiative or busy period • Filling a position for a team member on temporary leave Outcome You always have the talent you need, when you need it ROI Communication Capabilities Presentation

16. Experience with Large Clients ROI Communication Capabilities Presentation

17. What is Unique about ROI Communication? • We specialize exclusively in internal communication within large organizations • We have extensive experience managing large projects in complex situations where we partner with many stakeholders • We are flexible and develop customized solutions to fit the dynamics of your business • We take complexity and turn it into understandable information, systems and processes • We are committed to telling clients what they need to hear, not just what they want to hear • We collaborate closely to meet client needs; the work is about your organization, not about us ROI Communication Capabilities Presentation

18. The ROI Communication Philosophy PARTNER. ENGAGE. EMPOWER. TM When you work with ROI, you get a true partner. Someone who listens closely, jumps right in, and works with you side by side. We help you develop plans and tactics to engage and mobilize your workforce, providing both strategic counsel and hands-on support. We help you empower your employees to accomplish your business objectives—and we empower you to make an even greater impact on your organization. ROI Communication Capabilities Presentation

19. Thank You! Contact Information: ROI Communication 831.430.0170 www.roico.com 5274 Scotts Valley Drive Scotts Valley, CA 95066 Barbara Fagan-Smith: bfs@roico.com