1 / 13

Effective Advertising on Video

Effective Advertising on Video. Hamed Sadeghi Neshat. Introduction. With Internet delivery of video content surging to an unprecedented level, video advertising is becoming increasingly pervasive The main problem in video advertising is intrusiveness and irrelevancy.

bambi
Download Presentation

Effective Advertising on Video

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Effective Advertising on Video Hamed Sadeghi Neshat

  2. Introduction • With Internet delivery of video content surging to an unprecedented level, video advertising is becoming increasingly pervasive • The main problem in video advertising is intrusiveness and irrelevancy. • The current method for finding proper ads is tag matching • Finding ads based on tag matching can’t necessarily guarantee to find relevant ads for video target audiences

  3. Introduction

  4. Related Works • All related works have two parts: • Finding related ads • Finding proper ad insertion point • Finding related ads • Global or temporal tag matching • Speech recognition or object detection • Finding proper ad insertion point • Inserting at shot boundaries • Inserting ads when there is a relevant text on the video frame

  5. System Overview • Suggesting ads based on video’s target audiences: • Finding target audience of each video • Finding target audience’s interests • Finding ads based on target audience’s interests • Inserting most interesting ads

  6. FINDING TARGET AUDIENCE OF VIDEOS • Subjective • Based on viewer’s statistics • Text Based • Latent Semantic Indexing (LSI)

  7. FINDING CANDIDATE ADS-1 • Target audience profile

  8. FINDING CANDIDATE ADS-2 • Finding Interesting ads for video target Audience • Using Google Keyword categories • Mapping target audience’s interests to Google keywords • Finding those ads which have keywords in target audience’s interests based on mapping function in previous step

  9. Evaluation • Setting: • 15 source video from YouTube • 19 human subjects between 14 and 17 years old asked for: • Relevancy: How much displayed ad is relevant to your own activities? • Interestingness: How much displayed ad is interesting to you? • Satisfaction: For each pair of video and ad, what was the level of your overall satisfaction including two above factors when ad starts.

  10. Evaluation • Results of subjective evaluation: • Comparison with other proposed systems:

  11. Conclusion & Futures works • main problem in video advertising is intrusiveness and irrelevancy. • Inserting ads based on tag matching can results in irrelevance ads to target audience of a video • By inserting ads based on video target audiences and their interests, we can increase overall user satisfaction about advertising *** • Using other types of target audience segmentation • Evaluating the system for other target audiences

  12. Question

More Related