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Online Video Advertising

Online Video Advertising. Matt McPherson Redwood Credit Union. Online Video Facts. 40,000,000,000+ watched online each month The average user: Watches 3 videos a day Watches 30 minutes a day 33 Years Old Is as likely to be Male or Female 50% are Head of Household

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Online Video Advertising

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  1. Online Video Advertising Matt McPherson Redwood Credit Union

  2. Online Video Facts • 40,000,000,000+ watched online each month • The average user: • Watches 3 videos a day • Watches 30 minutes a day • 33 Years Old • Is as likely to be Male or Female • 50% are Head of Household • There are as many people over the age of 65 as there are under the age of 18 watching videos • YouTube is the world's second largest search engine and third most visited site

  3. Demographics • Evenly split by gender: • 53% Male; 47% Female • Median age: 33 years old • Median income: $74,000 • 69% college educated • 47% are married • 71% employed • 15% students YouTube 2011

  4. Projections • Nielson company says Online Video Advertising is 5-10 times more effective than Banner Advertising • Online Video Advertising is expected to grow 324% by 2014

  5. Online Video Advertising

  6. What is it? • Traditionally: The annoying advertisement that you have to watch before you watch your video

  7. Types of Online Video Advertising • Unlimited options but popular types… • *Pre Roll • In-Stream Takeover • Ad Selector • Inside-Out-Roll • *Interactive Overlay • Video in Video • Data Entry and Capture *Most likely options for RCU

  8. Credit Union Example

  9. General Info • 3% Click through rate • English or Spanish Video • Up to 10 filter options on target audience

  10. Cost • Pre Roll = 3.2 cents per impression • Interactive Overlay = 4.7 cents per impression • Recommended minimum of 20k impressions a month ($640-$940)

  11. Should you use it? Pros • Improves SEO • Multi-channel source of reusable/repurposed content • Facebook, YouTube, Twitter, RCU website… more • Target your audience • Deliver to your stakeholder undeniable data Cons • High Quality = High Cost (maybe) • One more element to your campaign • No ‘RCU’ data on ROI

  12. Questions?

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