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Experience in Mobile Survey Technology

Experience in Mobile Survey Technology. Andrew Jeavons CEO Survey Analytics. Dr. Ajay Sethi Associate Professor University of Wisconsin School of Medicine and Public Health. Agenda. Quick technical overview Passive Data Collection Experience. Survey Swipe App. Standalone app

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Experience in Mobile Survey Technology

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  1. Experience in Mobile Survey Technology Andrew Jeavons CEO Survey Analytics Dr. Ajay Sethi Associate Professor University of Wisconsin School of Medicine and Public Health

  2. Agenda Quick technical overview Passive Data Collection Experience

  3. Survey Swipe App Standalone app iOS 6+ Android 3.0+ Three flavors: Standalone, White label and SDK 30+ question types – all the usual suspects. Survey set up via online web tool Data available real time on web Passive Data collection: Information about the OS, Apps and device state. This can differ according to platforms.

  4. Passive Data Collection Compass Decibel Level Disk Space Gyroscope IP Address Operating System Retina Display SSID Accelerometer GPS Installed Apps Running Apps Battery Memory 3G Wifi Some differences between platforms: No installed Apps in iOS ! Accelerometer calibration different – need to normalize data. Battery Load – sample at intervals.

  5. Examples App Audit Accelerometer GPS Location

  6. GPS Location

  7. Running Apps Shopping behavior: show rooming – looking for apps such as Amazon, Shop Savvy etc N=355

  8. Accelerometer

  9. Accelerometer Square root of sum of values squared. Change detection: Time Series Analysis ?

  10. Issues Volume of Data - unlike traditional survey data Relationship more complex between data points Analytics and reporting different for passive data Fusion with Survey data

  11. Future Locations triggers: iBeacons Low Power Bluetooth protocol Refine GPS usage: can be unreliable Biometrics External Sensor Data: Temperature et al Standalone App tailored to needs.

  12. Questions? Contact Information Andrew Jeavons Andrew.jeavons@surveyanalytics.com @SurveyAnalytics www.surveyanalytics.com

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