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“The Importance of Statistics” Rochelle Uechtritz Director of Sales & Marketing Cairns Convention Centre

“The Importance of Statistics” Rochelle Uechtritz Director of Sales & Marketing Cairns Convention Centre. What is the Hot Leader of the Year?. What did winning Hot Leader 2005 mean to me?. How to get the most out of your ICCA Membership .

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“The Importance of Statistics” Rochelle Uechtritz Director of Sales & Marketing Cairns Convention Centre

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  1. “The Importance of Statistics” Rochelle Uechtritz Director of Sales & Marketing Cairns Convention Centre

  2. What is the Hot Leader of the Year? • What did winning Hot Leader 2005 mean to me? • How to get the most out of your ICCA Membership • It is all about sharing information…..everyone wins “The Importance of Statistics “ ~ ICCRM Perth 2006

  3. Getting excited about statistics…… • Do you want to win more international or regional • association business? • ICCA is the most amazing resource tool • How you can make yourself a more valuable • employee • How can you increase your destination’s awareness? “The Importance of Statistics “ ~ ICCRM Perth 2006

  4. How a small regional city of Cairns has become successful. • With a population of only 130,000 people, only one • small university, with only five major faculties • With tourism and agriculture as the primary industries • In 2005, Cairns was ranked number 3 in Australia “The Importance of Statistics” ~ ICCRM Perth 2006

  5. My daily mantra is …….. THANK GOODNESS FOR ICCA!!! “The Importance of Statistics” ~ ICCRM Perth 2006

  6. Work closely with your Convention Bureau • Educate hotels and competitive venues • Scan daily newspapers for events • Provide detailed information to ICCA Research Team • Be proud ~ your event becomesa HOT LEAD!! “The Importance of Statistics “ ~ ICCRM Perth 2006

  7. So let’s get interactive? Let’s learn more about the International Association Market! ”The Importance of Statistics” ~ ICCRM Perth 2006

  8. How to use ICCA Statistics to win more business • Media Releases • Promotional Material • Website • Bid proposal and bid presentations “The Importance of Statistics “ ~ ICCRM Perth 2006

  9. Other ways to utilise ICCA Statistics • Government bodies and industry stakeholders • Grants and funding • Refurbishment or Expansion submissions • Feasibility studies in proposing new convention centre • Destination Comparison Report – see Nigel/Willy/Jane “The Importance of Statistics “ ~ ICCRM Perth 2006

  10. Thank you….. Rochelle Uechtritz Director of Sales & Marketing Cairns Convention Centre

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