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Headrush: A Little Excitement Business Plan

Learn from Headrush, a local band producing their own album, and explore market analysis, cash flow outlook, and strategies for newcomer bands in the music industry.

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Headrush: A Little Excitement Business Plan

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  1. By: Tobias Wegener, Mateusz Synowiecki, ShannaEismar

  2. Introduction Producing and selling a CD of the newcomer band Headrushwiththe album „A Little Excitement“canbe an example for any other newbornband toshow the problems theymay come across when producingtheirown album. The business plan containsthe solutions for some of the problems,some market analysisand an outlook of the cash flow over the years For newcomer bands like Headrush (more than 63 unprofessional bands in circle Heinsberg)it is very hard to find a label because of the number of bands and relativelysmall number of labels, in which the most are independent labels, that donothave totake any of the cost of producing a CD, normally just providing some advertisement and Legal securityfor theproducers

  3. WhoisHeadrush? Rough vocals, virtuosic guitar solos, impulsive Drums, melodic and chunky riffs– that and much more makes the significant sound of HEADRUSH, a young three man Band from the wide area of Aachen. Their songs are rich with guitars, harmonically challenging, without compromise and potential birthplaces for earworms. The genre moves between different varieties of Classic Rock. Whether it is combined with certain innovative Indie-influences, trendyFunk or Irish Folk, the main thing is that it ROCKS!

  4. WhoisHeadrush? The trio hasbeenfounded at the end of the year 2008. They gained regional popularity with various live-performances on rock events like „Rock die Ruine“, „Rock am Gleis”or „Rock die Ente“. Their interactive, thrillingandintense energized stage shows live up to their reputation. Humorously, and with a certain sarcastic charm as well as musical splendour they succeed to fire up the audience. Here, the feedback speaks for itself.Since Nov 19th, 2011, they released their arduously self-made album „A Little Excitement“. It contains 10 songs with a full album length of 45 min and for 8€ per copy, whichsure is a fair price. Line-up: - Ron(Vocals / Guitar) - Tobi(Bass) - Moe(Drums / Percussion)

  5. Market analysis Why CD? 1. 80 % of the music which is selled in Germany, is stillselled asCD, • Cheapand universal data carrierwithenoughspace for recordedsongs. • As we write all songs by themselves and we have no label to do the legal security, we send our own CD to our safe by an enrol, so we can proof before court that we have the music and design at a certain time. Theneed for music and life-entertainment: For a local band performing inNordrhein-Westfalen, vastpopulationindozens of well-connected big citiesnearby(Aachen, Cologne, Bonn, Duesseldrf, Essen and many others) creates many opportuinties to play concerts Witharound 18 mln populationin NRW withover 18% declaringinterestin rock musicgivesaround 3,4 mln possiblefans to acquire.

  6. Market analysis Target group Our target age group is ~10to ~49years which make 86% of the turnover in the rock and pop segment in Germany

  7. Market analysis From all people only 40% will may buy a CD and just 5% do that often, so in our calculations we consider 5% to be on the safe side. Also our first 3 concerts haveshownnumbers not significantlyaway from this. all informations from http://www.musikindustrie.de/uploads/media/Kap7_Musikkaeufer.pdf

  8. Sellstrategy Ourstrategyis to sell CDs on concerts,as fanshearthemusic livewhichiseasier to immediatelybecomeconvincedthatthey want to buy the CD and listen to itagainathome. Alsomuch of themfeelthattheyshould be supportingsuch a newcomerbandswheninspired by themusicperformedin front of them.Thisis a cheaper and no third-party presentwaythanadvertisingthe album in mass media, givingadditionallytheoporttuinty to face to face contactswithpossiblefuturefans

  9. Costcalculation *Loanfrom a relative

  10. Costcalculationtablecontinuation

  11. Costcalculationtablecontinuation All numbers, without CD quantities, areinEuros

  12. Legal remarks The band isconsidered to be the OHG (offeneHandelsgeselschaft- eng. General Partnership) As a OHG, thereis a possibility to buy a Public liability insurance,whichcostsaround 250 Euro anually, but itis not includedinthis business plan Accordindgthe German law ifthe profit per person islowerthan 400Euro/monthitistaxfree, thatswhytaxitis not includedinthecostcalculations.

  13. Seeyou on thetour!www.facebook.com/headrush

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