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Pipeline Public Awareness Programs: Lessons Learned November 4, 2010

Pipeline Public Awareness Programs: Lessons Learned November 4, 2010. Public Awareness Program Objectives. Raise awareness of affected public and key stakeholders of presence of pipelines Increase understanding of role of pipelines in transporting energy

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Pipeline Public Awareness Programs: Lessons Learned November 4, 2010

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  1. Pipeline Public Awareness Programs:Lessons LearnedNovember 4, 2010

  2. Public Awareness Program Objectives • Raise awareness of affected public and key stakeholders of presence of pipelines • Increase understanding of role of pipelines in transporting energy • Help public understand accidents are possible, but pipelines still safe transportation • Help public understand measures pipeline operators take to prevent accidents • Help public understand the steps they can take to prevent and respond to pipeline emergencies

  3. Objectives of the RP • Assist pipeline operators develop framework for public awareness program • Assist operators with determining factors that may indicate enhancements necessary • Provide practices that are clear, reasonable and practical to enhance pipeline safety

  4. Timeline • 2003: API RP 1162 drafted • May 2005: API RP 1162 incorporated into regulation • June 20, 2006: Clock starts ticking on PAPs • June 20, 2010: End of 1st 4-year cycle; external measurement must be completed

  5. 2006 – 2010: Challenges • Supplemental (Enhanced) programs • Implementation • Internal • Triggers • Diverse industry = no cookie-cutter approach • Getting key stakeholders to pay attention • Motivation

  6. 2006 – 2010: Challenges • Measuring change in behavior • Impossible to measure quantitatively • Clutter • Can be measured anecdotally and applied • Communication process: attention, awareness, agreement, opinions, behavior… • More informed and aware = more likely to act • Goal of API RP 1162 is increased awareness, not behavior change

  7. 2006 – 2010: Challenges • Evaluating program effectiveness • Define effective • Reaching intended recipients? • Easy to understand messaging, content? • Behavior change? • Bottom-line results? • What can we effectively measure, and how?

  8. Revision of API RP 1162 • Revised document completed • Currently in publication process • Editorial changes • Remove redundancies • Streamline writing • Improve document functionality

  9. Substantive issues addressed • Number of messages • Baseline (core safety) vs. Enhanced (non-core safety) • Delivery methods • Increased flexibility for operators • Measurement • Awareness vs. change in behavior

  10. Conclusions • Not a perfect program • Continued improvement • Adapt to changing environments • Shared goals • Safety • Increased awareness of pipelines in communities • Partnership: How can we work together?

  11. Contact information Terri Larson Terri.larson@enbridge.com uspublicawareness@enbridge.com 713-353-6317

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