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If you Build it, Make Sure T hey Come Digital Project Outreach Tips. Sheila A. Brennan Associate Director of Public Projects chnm.gmu.edu. Each Project Needs the 4P’s:. Plan Person Presence “Press”. Successful Outreach:. Plan : Intentional Outreach
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If you Build it, Make Sure They Come Digital Project Outreach Tips Sheila A. Brennan Associate Director of Public Projects chnm.gmu.edu
Each Project Needs the 4P’s: Plan Person Presence “Press”
Successful Outreach: Plan: Intentional Outreach Plan ahead for release, ID audiences, go where they are Person: Outreach is a job Project team member must be assigned Presence: Establish stable digital presence Site, contact info, twitter handle, blog Explain, document how to use site or tool Press: Previews, post, institutional sources, &