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Psychology for Policy Analysis. Introduction 9.24.12. Guess 2/3 the average!. Instructions: Guess what 2/3 of the average of all guesses in class will be, from 0-100 (inclusive). The winner will be the one closest to the 2/3 average of all guesses. Psychological assumptions… .
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Psychology for Policy Analysis Introduction 9.24.12
Guess 2/3 the average! Instructions: Guess what 2/3 of the average of all guesses in class will be, from 0-100 (inclusive). The winner will be the one closest to the 2/3 average of all guesses.
Psychological assumptions… • Permeate the social sciences • Rational view • Behavioral view • Biased judgment • Malleable preferences • Influenced by social context! • Psychology as a tool for policy!
After this course you will • Be a better consumer of psychological research • Understanding the scientific method in social science • Becoming familiar with experimental design • Possess an additional set of tools for policy analysis, design and implementation • Example: Psychology and decision making in poverty
A simple, yet profound fact Decisions stem not from the objective states of the world, but the individual mental representations created of those states!
A simple, yet profound fact Decisions stem not from the objective states of the world, but the individual mental representations created of those states! This is NOT to claim that all behavior is erratic and unpredictable…
Classic Studies in Psychology • Milgram – obedience to authority • Zimbardo – Stanford prison experiment • Asch – conformity
Classic Studies in Psychology • Milgram – obedience to authority • Zimbardo – Stanford prison experiment • Asch – conformity Each of these highlight the power of the situation!
Cognitive Biases • Shortcuts for dealing with a busy world • Why: bounded rationality! • How much attention do we have?
Cognitive Biases • System 1 versus System 2 • Intuition vs. Reasoning • Problems with monitoring and correction
A bat and a ball together cost $1.10. The bat costs a dollar more than the ball. How much does the ball cost?
Another example… • “Please indicate the average amount of time that you have spent watching, reading and listening to the media coverage of the situation in Iraq (TV, newspapers, magazines, online), per week, since the first week of the war.” Low Frequency Mid Frequency High Frequency • Interest, continued media consumption and confidence in assessments about the war
Understanding human behavior • Rational agent model (normative) • Well-informed • Stable preferences • Controlled and calculating • Behavioral model (descriptive) • Mediocre judgment • Malleable preferences • Impulsive *but, behavior is often predictable!!
Other concepts • Power of defaults • Organ donation Nudge, recent book by Richard Thaler and Cass Sunstein • Cognitive priming • Princeton students • Female Asian graduate students in mathematics • Channel factors matter! • Tetanus shots
The inconsistency of humans… • Chronic divergence between intentions and behaviors • Influence of context • Current vs. future self
The inconsistency of humans… • Chronic divergence between intentions and behaviors • Influence of context • Current vs. future self • But: inconsistency ≠ unpredictability!
A two part approach • Understanding mechanisms/assumptions • Designing and testing interventions The role of social context!
Decisions stem not from the objective states of the world, but the individual mental representations created of those states!
Guess 2/3 the average! Instructions: Guess what 2/3 of the average of all guesses in class will be, from 0-100 (inclusive). The winner will be the one closest to the 2/3 average of all guesses.
Next week… • More on bounded awareness • Introduction to behavioral economics