Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan

1. AllStar Team 5 Michael Loo May Cho Leslieann Dawkins Tien Trinh Amy Ryan

2. Mission Statement • The mission of Allstar is to create quality and affordable products for the ultimate consumer satisfaction, provide a safe working environment for all employees, and increase company value for stockholders. Allstar strives to grow in our product development and pharmaceutical division as a whole and become profitable from work that satisfies consumer needs and benefits humanity.

3. About Us • Allstar Pharmaceuticals is a leading pharmaceutical company specializing in the manufacturer of over-the-counter cold and allergy medicine. Established in 1924, Allstar develops, manufactures, and markets medicine to address the relief of cold and allergy symptoms from which our consumers suffer.

4. Objectives • Increase value of stock • Increase brand awareness • Increase market share • Maintain customer satisfaction • Introduce new products and product line extensions

5. SWOT • Strength • High Market Shares

6. Strengths • High Brand Awareness

7. Strengths • Affordable Prices

8. Weakness • Low Sales Force

9. SWOT (Cont’d) • Opportunities • Allround is the only four hour multi-symptom liquid over the counter medication    • Introduction of a line extension product: Allround+ • Introduction of a new product: Allright

10. New Products Allright Allround+ Allround Allright Allround Allround+

11. SWOT • Threats • More competitors that compete with our products

12. Marketing Activities • Net Income & Stock Price

13. Advertising & Brand Awareness

14. Market Share based on Sales

15. Product Satisfaction

16. Lessons Learned • Utilized marketing surveys sooner • Increased sale force earlier to further push our product

17. Better money management on our products Concentrated more on market demand rather than competitor’s price Lessons Learned (Cont’d)

18. Questions