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Want to hammer your content like a communications pro? Learn how to prepare, plan and pen some seriously hot content and inspire your readers to act.
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nail content writing and inspire your readers to respond FELDMAN CREATIVE
P L A N N I N G OBJECTIVES MEDIA RESEARCH MESSAGE STORY agenda W R I T I N G HEADLINES VOICE CONNECTION EMOTIONS CONVERSATION ACTIVATION EXPRESSION SIMPLICITY FUN STORYTELLING AROUSAL CALL FOR ACTION N A I L C O N T E N T W R I T I N G
nail preparation great writing requires great content requires planning
nail ZERO IN ON THE GOAL PLAN& PREPARE
nail ALIGN the specific objective of each piece with the broad objective of the marketing plan PLAN& PREPARE
nail what RESPONSE will you aim for? PLAN& PREPARE
nail how will you deliver value? PLAN& PREPARE what questions will you answer? think: i’m here to help
nail KNOW THE TURF PLAN& PREPARE
nail THE MEDIA WHERE WILL THE INTERACTION BE? WHEN? WHY? PLAN& PREPARE
nail RESEARCH WHO’S DOING WHAT? WHAT’S OLD? WHAT’S NEW? WHO ARE THE INFLUENCERS? PLAN& PREPARE
nail HAVE A MEANINGFUL MESSAGE PLAN& PREPARE
PLAN& PREPARE SERVE A BIG IDEA MIX IN SOME TASTY INGREDIENTS
nail HOW WILL YOUR CONTENT BE RELEVANT? PLAN& PREPARE
nail HOW WILL YOU TELL A UNIQUE STORY? PLAN& PREPARE BRAND
it’s time to write it’s time to make your content come alive
HIT YOUR HEADLINE HARD it’s time to make your content come alive
HIT YOUR HEADLINE HARD it’s time to make your content come alive MAKE IT A PARTY STARTER TANTALIZE AND TEASE TOUCH A NERVE
it’s time to make your content come alive GET OVER yourself
it’s time to make your content come alive GET OVER yourself the reader is the main character MAKE ‘YOU’ YOUR MOST USED WORD
GET THE NOD it’s time to make your content come alive
GET THE NOD it’s time to make your content come alive pose a question make a statement go on a journey together
it’s time to make your content come alive elicit feelings
it’s time to make your content come alive elicit feelings emotions first, reasoning second desires motivations
write to a friend it’s time to make your content come alive
write to a friend have a conversation no formalities type the way you’d talk questions it’s time to make your content come alive
it’s time to make your content come alive activate with verbs
it’s time to make your content come alive activate with verbs use adjectives economically use verbs with vigor action
it’s time to make your content come alive express yourself
it’s time to make your content come alive express yourself put your fingerprints all over the content find your voice use it
speak HUMAN being it’s time to make your content come alive
speak HUMAN being technobabble is a buzzkill put a lid on the lingo little words, big ideas it’s time to make your content come alive
HAVE FUN it’s time to make your content come alive
HAVE FUN lighten up be cheeky use rhetorical questions it’s time to make your content come alive use your sense of humor
it’s time to make your content come alive tell stories
it’s time to make your content come alive tell stories time and place characters conflict resolution storytelling elements
it’s time to make your content come alive arouse
it’s time to make your content come alive arouse make hearts pound build curiosity foreshadow cliffhangers surprise
it’s time to make your content come alive teach
it’s time to make your content come alive teach your mission: educate share your knowledge generously deliver value
call for action don’t say goodbye. tell readers what to do next... it’s time to make your content come alive sign-up share download register try buy
W R I T I N G R E Q U I R E S P R E P A R A T I O N REVIEW C O N T E N T R E Q U I R E S P L A N N I N G
nail it and the reader shall respond
PRESENTED BY barry feldman content marketing copywriting creative direction email barry@feldmancreative.com twitter @feldmancreative.com