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Want to make noise or be heard?

Want to make noise or be heard?

barryjfeldman
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Want to make noise or be heard?

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  1. WANT TO MAKE NOISE 7 or be heard? Effective strategies for marketing to today’s connected customers.

  2. Identify the questions. 1

  3. Identify the questions. 1 Ready to create content? Not so fast. Gather insights about the needs of your market with online listening tools: ‣ Google alerts ‣ Q&A sites ‣ Feeds ‣ Industry influencers ‣ Social media monitoring ‣ LinkedIn Groups ‣ Surveys & research

  4. Publish answers. 2

  5. Publish answers. 2 Teach, don’t preach. You don’t push product. You pull. ‣ Keyword strategy ‣ Targeted content ‣ Frequent blogging ‣ Online channels ‣ Social media ‣ Free offers

  6. Gather contacts. 3

  7. Gather contacts. 3 Don’t ask for money. Ask for ID. Redefine what conversion means. ‣ Landing page ‣ One specific offer ‣ Request email ‣ Deliver instantly ‣ Qualify interest level

  8. Nurture. 4

  9. Nurture. 4 Continue to deliver help. Provide free advice and share your expertise. ‣ eNewsletters ‣ Webinars ‣ Podcasts & video ‣ Demonstrations ‣ Forums

  10. Ask for something small. 5

  11. Ask for something small. 5 Turn prospects to customers. Reduce or remove risk. ‣ Try/buy plans ‣ Subscriptions ‣ Pay per use ‣ Options ‣ Guarantees

  12. Help customers buy. 6

  13. Help customers buy. 6 Selling redefined. Focus on helping the customer buy smart. ‣ Offer tiered choices ‣ Packages ‣ A la carte menu ‣ Customer communities or forums

  14. Help customers sell. 7

  15. Help customers sell. 7 Increase sales and lower the cost of sales. Foster referral sales with word of mouse. ‣ Social media ‣ Testimonials ‣ Case studies ‣ Reviews ‣ Loyalty programs ‣ Rewards

  16. I’M READY TO HELP YOU NOW1

  17. I’M READY TO HELP YOU NOW1 One source for: ‣ Online marketing planning ‣ Content strategy ‣ Content creation ‣ Websites & blogs ‣ Lead capture & nurturing ‣ Customer advocacy

  18. FELDMAN CREA TIVE Get free eBooks now at FELDMAN CREA TIVE Get helpful online marketing pointers at “The Point,” Barry’s Blog Hear podcasts and more at CONTENT MARKETING INSTITUTE View additional presentations on SLIDESHARE

  19. FELDMAN CREA TIVE Get free eBooks now at FELDMAN CREA TIVE Contact Barry Get helpful online marketing pointers at “The Point,” Barry’s Blog We’ll discuss effective online marketing stra tegies to help your business reach and convert today’s connected customers. No charge. Hear podcasts and more at CONTENT MARKETING INSTITUTE View additional presentations on SLIDESHARE

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