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Building an ADR Practice

Building an ADR Practice. Lou Chang Mediator. Arbitrator. Neutral Services. Recommendations for developing a practice. Master your craft. Constantly seek to strengthen & improve skills. Be passionate about your craft Strive for excellence Nurture and protect your reputation

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Building an ADR Practice

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  1. Building an ADR Practice Lou Chang Mediator. Arbitrator. Neutral Services

  2. Recommendations for developing a practice • Master your craft. Constantly seek to strengthen & improve skills. • Be passionate about your craft • Strive for excellence • Nurture and protect your reputation • Be accessible, give it away to build experience, portfolio and contacts • Adopt a multiple irons in the fire strategy

  3. Recommendations-2 • Become the go-to person in the field. Write, network, teach, speak, promote. • Target desired market and niches and develop conscious strategy to develop that direction. • Write down personal short, mid and long term goals/objectives. Review annually. • Serve before you sell

  4. Envision & Build Reputation • Identify desired components of reputation. Design your first impression. • Ethics. Guard your reputation. • Quality • Dependability, speed of service. • Accessibility • Tenacity

  5. Image & Appearance • FF & E. Tools that enhance your image • Dress to deliver desired image • Accessories • Office

  6. Marketing Services • Nike sells association with a sports star and technology more than a shoe. • FedEx sells confidence, not just delivery. • A care home sells peace of mind for the family. “Angels with heart.” • What does a mediator/facilitator sell or provide?

  7. Competition • Be clear who your competition is. In its infancy, Southwest Airlines viewed long haul bus lines as its competition, not major air carriers. • Who are the competitors of a mediator/facilitator? • Be superior, not just good.

  8. Identify target markets with specific need for your services Be clear as to why they will need and want your services Specialize Focus on select fields where you can excel and succeed Identify Niches

  9. Leverage your network. Friends, family, associates, professional colleagues, organizations. Identify boosters, mentors and build from there. Develop multiple sources. Nurture your best referral sources. Focus on opinion makers, decision makers and gate keepers. Counselors, therapists, clergy, lawyers… Network

  10. Marketing: plan & execute - 1

  11. Marketing: plan & execute- 2

  12. Marketing: plan & execute -3

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