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Data Base and Mobile Business

Data Base and Mobile Business . Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA 99258 chen@gonzaga.edu. people. information technology. information. Businesses must effectively use 3 key resources. to serve each customer.

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Data Base and Mobile Business

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  1. Data Base and Mobile Business Jason C.H. Chen, Ph.D. Professor of MIS School of Business Administration Gonzaga University Spokane, WA 99258 chen@gonzaga.edu

  2. people information technology information Businesses must effectively use 3 key resources to serve each customer

  3. eBusiness Key Concepts • eBusiness • The overall strategy of how to automate old business models with the aid of technology to maximize customer value and profits. • eCommerce • The process of buying and selling products and services over digital media • eCRM (eCustomer Relationship Management) • The process of building, sustaining, and improving eBusiness relationships with existing and potential customers through digital media

  4. From e-Business to m-Business • e-Commerce and e-business applications envisioned and developed assume fixed or stationary users with wired infrastructure. • m-Commerce • refers to business (buying and selling) transactions conducted over a wireless device such as a cell phone or PDA. • m-Business • is the application infrastructure required to maintain business relationships and sell information, services, and commodities by means of the mobile devices. • a logical extension of e-business to address new customer channels and integration challenges. N

  5. Mobile e-Commerce Mobile e-Commerce can be defined as a value added service that enables end-users to conduct reliable, secure financial transactions that involve trade or payment. Mobile e-commerce services can be classified into categories such as banking, trading, reservations and ticketing, shopping, and games and gambling.

  6. process Quality Information Information Decision Making context, experience D. B. Organizational Knowledge D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems External customers From Data to Knowledge:How Can Organization Gain Competitive Advantage?(Survive and Prosper in the Digital Economy) Data Available -As a product NOT byproduct Accessible Useable Sharable Collaborative CRM Accounting Finance Operations Manufacturing Reusable K.B D.W -As core intellectual capital NOT merely a few smart employers N automate informate innovate

  7. process Quality Information Information Decision Making context, experience D. B. K. B D. W Organizational Knowledge D.B.: Structured: R-DBMS Unstructured: Document Mgt. Systems External customers From Data to Knowledge:How Can Organization Gain Competitive Advantage?(Survive and Prosper in the Digital Economy) Data Available -As a product NOT byproduct Accessible Useable Sharable Collaborative CRM Accounting Finance Operations Manufacturing Reusable -As core intellectual capital NOT merely a few smart employers N automate informate innovate

  8. Database and its Implications • MIS is integral to success of the business because it integrates the data and processes that constitute the essence of the business. • The database is the core component to improve and/or enhance the MIS and business operations.

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