Digital Marketing Training institute in Mumbai

2. Pay Per Click (Google Ads)

3. Introduction of Pay Per Click • PPC stands for Pay per Click is a model of Internet Marketing in which advertisers pay fees each time when their adds clicked. • In Pay Per Click Google rewards the advertiser who makes the ads relevant to audience by charging less amount for ads click Why PPC? • In Digital Era, ppc has proved its worth of being one of the best platforms for online advertising. • For instance result, PPC is very important, because ppc works on bidding system. It has rapidly evolved itself in Internet Marketing. • It has become a successful marketing channel that even experts and successful business man recommends to promote your business online. • One of the most advantage of the ppc is advertisers has to pay only when his ads get clicked. BaseCamp Digital Copyright

4. Advantage of Pay Per Click Cost Effective: Because you only pay when a user actually reaches your website, it can be good value for money. You can choose as much as money you can. Target: You can choose your audience as per demography, behaviours, location and all. Measurable: PPC campaign can be set up to carefully measure effectiveness. You can determine exactly how much money you have spent on particular campaign. Customizable: you can customised your campaign what is best for you.. Whether it is bidding or Adcopy. Training Resource: There are many Digital marketing training institutes and material will help you to grow your skills.

5. Disadvantage of Pay Per Click Time investment: Campaign set up is not the only task is PPC. You need to spend the time to optimise the campaign to get the best results. Skill required: It can take some practice to set up a campaign. Many business choose to use agency specialist. Cost can quickly add up: if you are not monitoring or optimizing the campaign to make sure to get the return on investment, money could be wasted. Clicks and visit are not always lead to sales: You need convince the user and convert them to customer.

6. How Google Determines which ad is shown where?

7. Ad Rank: Ad rank is basically to determine the ad position of your ad as compare to other ads. Adrank rank Is calculated by multiplying of bid amount and quality score. Quality Score: A good quality score is depends on what keywords you are looking at. Standard quality score exist in between 8-10. Quality score is used by Google. Good quality score for high intent keywords is 7 to 9. CPC Bid: This is maximum bid you specify for your keywords. Google reduced CPC cost by observing ad relevancy and quality score.

8. Keywords Match Type in Google Exact Match: People only see your ads when you types exact keywords. Exact match keywords bid always high and exact match always help you to get the better traffic. For example: suppose [wedding dress] and user types wedding dress and then your ads will be shown to him. Phrase Match: People will see your ads only when they typed another words before and after your key phrase. It is also best match types to generate traffic. For example “wedding dress” and user type white wedding dress then your ads will shown to him/her. It gives you more control on your keywords bid. Broad Match: this is default match type keywords when you set up the campaign. It can be related to any words that can be synonyms or close variant and it can also be any order. For example suppose your keyword is wedding dress and user type wedding grown, then your will be shown to him. It can be very costly so we would suggest you to avoid this match type. Modified broad match: when you ad + sign before your keywords, it is considered to be broad match modifier. The more targeted version of broad match. It is best match type to get the best return on investment and more clicks at the same time. For example: wedding dress and example search is dress for wedding. Negative Match: A negative broad-matched keyword, as Google defines it is, “a keyword setting that allows you to exclude your ad for searches where every word, in any order, of your keyword phrase appears in the search.” For Example: wedding dress and example search wedding outfit.

9. Use the Google Ads Performance Grader to Grade Your PPC • Once you’ve established yourAdWords Campaign, you can use Word Stream's AdWords performance grader to check your progress. The Performance Grader is a comprehensive free tool that helps you evaluate how your AdWords pay-per-click campaigns are performing in key areas such as: • Quality Score • Text Ad Optimization • Impression Share • Click-Through Rate • Use of Negative Keywords • The AdWords Performance Grader is an entire suit of pay per click services in a single tool. It's expert analysis shows you where and how to make improvements to your AdWords campaign that will improve your performance and save you money. Following PPC best practices have never been easier – it’s fast, secure, and free.

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